Aware produces AI-enhanced controls and data governance for the popular digital collaboration and communication technologies usually used in remote work, based in Columbus, Ohio.
Aware was funded $12 million investment headed by New York-based Spring Mountain Capital with Blue Heron Capital and Allos Ventures and existing investors Draper Triangle Ventures, Ohio Innovation Fund, JumpStart, Rev1 Ventures, and JobsOhio.
The company was founded in 2017 and quickly penetrated the enterprise market by securing high-profile customers worldwide, including Wipro, AstraZeneca, Sun Life Financial, Farmers Insurance, Memorial Health System, and British Telecom.
With the enormous influx of remote work because of the pandemic, platforms like Slack, Microsoft Teams, and Workplace from Facebook are suddenly top-of-mind for organization leaders worldwide. Purpose-built for collaboration, Aware offers a unified view across many of these tools.
Aware continuously enriches the conversation data that flow through the tools with proprietary natural language processing (NLP) and AI models, providing organizational value and insights such as ongoing employee sentiment and commonly discussed themes.
Jeff Schumann, CEO, and Co-Founder of Aware, said they are excited to partner with investors who truly understand the opportunity that lives within this unique space. The conversation data found in technologies like Slack and Teams differ from anything IT teams have faced before–they include comments, replies, emojis, @ mentions, images, attachments, and so much more. Legacy systems just aren’t set up to properly handle this unstructured data set. With these tools only increasing because of an influx in remote work, we see an opportunity to provide the controls specific to this data set and leverage our proprietary. AI to derive a wealth of knowledge and insights that leaders will find invaluable as they embrace an alternative way of working.
Aware plans to use the funds to speed up go-to-market efforts, increase partnerships, grow its integration ecosystem, and support ongoing product research and development.
Jamie Weston, Managing Director of Spring Mountain Capital said, Aware is uniquely positioned to tackle today’s remote-work-first world with the team’s extensive background in understanding digital conversations. They solve an immediate risk and compliance need that many companies didn’t realize until the pandemic hit. Meanwhile, Aware continues to push the envelope using this data set and technology to add immense value back to the organization. It thrills them to partner with Jeff and the team on this next stage of the company.
By: K. Tagura
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