OROS is an online outdoor apparel platform provider intended to offer aerogel technology-based clothing products based in Portland, Oregon.
The company’s platform sells lightweight coats, snow pants, hats, and gloves developed from NASA technology. Used for space suit insulation, it has made outerwear thinner, warmer, and more flexible to help advance in adventures, enabling users to withstand extreme cold regulate body heat.
OROS funded $14.5 million in Series A funding, led by Elizabeth Street Ventures and Enlightenment Capital with participation from entrepreneur Thomas Tull, the Chairman of Snap Inc. Michael Lynton, and angel funding Brandon Shainfeld, among others.
The received fund would help develop a first-to-market insulation technology to transform advanced thermal materials into technical fabrics. In addition, OROS noted that the facility would convert recycled fibers into “novel thermal performance fiber” and create garments with 3D knitting. The private manufacturing line will also enable OROS to customize machinery, equipment, and engineering processes while consolidating the supply chain to effectively and sustainably scale production.
Jeff Nash, CTO and VP of Product at OROS, said OROS has aspired to convert insulated apparel applying only the best materials and technologies. Some have developed with exclusive access to NASA IP and used for their most demanding applications in space. He has been in the industry for decades, and OROS is completely doing things differently. He strongly believes they are on the cusp of something groundbreaking: recreating insulated products for the industry.
In addition, industry veteran Hap Klopp serves as a board observer. Klopp is best established to take The North Face in 1968 and turn it into an international apparel business that he ran for 20 years.
Klopp said, what energizes him about OROS is its unique approach to building products. They do not imbue OROS with the same principles that traditional outdoor companies hold, such as the idea that broader outerwear means better outerwear. Instead, OROS has changed, owning an entirely new concept that can equate thinness with passion. In addition, the brand’s strength to take an existing idea and flip it on its head is what excites them most about working with them.
By: K. Tagura
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