Qonsent is based in New York and the first data privacy enablement and consent value exchange platform built for consumers and brands. The company provides a first-of-its-kind consumer wallet that allows direct, consistent engagement with companies, enabling users to have direct access and control of personal data that companies collect and store about them.
Qonsent was funded $5 million. The grant is supported by Gary Vaynerchuk, Zekavat Investment Group, Michael Kassan, Tom Chavez, Crosscut Ventures, Marc DeBevoise, Brand New Matter, Lunch Partners, and other top tier angel investors. The firm plans to use the budget to develop further and scale its data privacy and consent solution.
Qonsent uses an encrypted and auditable ledger-based system to help brands maintain a record of customers’ consent to meet CCPA, GDPR, CPRA compliance requirements, and other applicable privacy laws.
The company created and built by leading media, advertising, entertainment, and technology executives who saw a glaring demand for a solution that would put the authority over personally identifiable information back in charge of the consumers and make first-person consent comfortable. Qonsent gives consumers complete insight into how brands collect, use, and store their data based on transparent significance exchange. The solution also helps brands, advertisers, and publishers retool their approaches, build consumer trust, and deliver a more profitable customer experience. The resolution works wherever brands employ their consumers, including via spread consent UI/UX products merged into existing privacy enablement and commerce technology offerings.
Qonsent Graph is a unique approach to tracking consumer manners that permits brands, marketers, and platforms to understand what experiences, proposals, and value exchanges will enable a two-way dialogue to rebuild brand transparency and customer trust. This offering will be the latest solution for consumer marketing to replace obsolete and now illegal procedures such as data scraping and universal cookies. Instead, the Qonsent Graph will supply granular understandings in a compliant manner forging a new era of trust and connection with loyal consumers.
Qonsent claims it provides consumers with real-time, comprehensive insight into how brands collect, use, and store their personal information based on transparent value dealings.
By: K. Tagura
Author statement:
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