Cloverly, an Atlanta, GA-based. Developer of a sustainability-as-a-service platform intended to connect the voluntary carbon markets to businesses, consumers, and organizations using real-time calculations powered by API. The company’s platform calculates the carbon impact of specific enterprises and consumer activities like e-commerce shipments, rideshare, and on-demand deliveries. Then it purchases carbon offsets to make those activities carbon-neutral, enabling buyers to view in real-time the source of the balance and, through its algorithm, matches customers with the closest source of carbon avoidance or sequestration for localized impact.
Cloverly was funded $19 million led by Grotech Ventures, with participation from Aquiline Technology Growth, Impact Engine, Mission One Capital, New Climate Ventures, and CreativeCo Capital, and existing strategic angel investors of Tech Square Ventures, SoftBank Opportunity Fund, Circadian Ventures, Knoll Ventures, SaaS Ventures, and Panoramic Ventures.
The company intends to use the funds to develop further its digital infrastructure for the voluntary carbon markets, including the new supplier platform, a team tripling, and launching a second headquarters in London.
Cloverly’s platform enables businesses and individuals to offset the carbon footprint of their online transactions, from e-commerce purchases to travel bookings. The company’s proprietary technology calculates the carbon emissions associated with each transaction and provides customers various options for offsetting them, from renewable energy projects to reforestation initiatives.
CEO Ason Rubottom said they are thrilled to have the support of such a strong group of investors as they continue to build out their platform and expand their reach. Their goal is to make it easy and affordable for businesses and individuals to act on climate change, and this funding will help them to achieve that goal.
The carbon offsetting industry has seen rapid growth in recent years, driven by increasing awareness of the urgent need to address climate change. According to a recent World Bank report, the global carbon offset market is expected to reach $50 billion by 2030.
With its innovative technology platform and strong customer base, Cloverly is well-positioned to capitalize on this trend and become a leading player in the carbon offsetting market.
By: K. Tagura
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