Upland, a Palo Alto, CA-based and developer of an online game designed to offer nonfungible token-based virtual real estate trading built on blockchain. The metaverse company’s game allows players to buy, sell, trade, and develop virtual properties that are based on real-world addresses that ensure true ownership for the players, enabling users to keep virtual digital properties and encash their game winnings in fiat currency.
Upland was funded $7 million led by prominent investors EOS Network Ventures as a new investor, alongside participation from existing investors C3 Venture Capital, Animoca Brands, and angel investors.
The company intends to use the fund to help Upland expand its metaverse offerings and enhance its Spark token’s utility in the digital world.
Upland, a leading player in the emerging metaverse sector, offers a unique digital experience where users can buy, sell, and trade virtual properties using blockchain technology. The platform has gained significant popularity among users looking to invest in virtual real estate and participate in a dynamic online community.
The investment will be allocated towards several key areas:
Metaverse Expansion: Upland will use the funds to further develop its metaverse, adding new virtual locations and features to provide an even more immersive and engaging experience for users.
Spark Token Enhancements: Upland’s native digital currency, Spark, plays a crucial role in the platform’s economy. The funding will be used to enhance the functionality and tradeability of the Spark token, making it more versatile for users within the Upland metaverse.
Community Building: The company aims to invest in community-building efforts, fostering a vibrant ecosystem of users who contribute to the growth and evolution of the platform.
Upland has seen substantial growth in its user base since its launch, with virtual property purchases, sales, and in-game activities driving a vibrant virtual economy. With the additional funding, Upland is poised to take the next step in the evolution of the metaverse, bringing more utility and interactivity to the digital world.
By: K. Tagura
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