ALT Sports Data is a San Diego, CA-based operator of a proprietary trading platform designed for modeling and distributing betting markets for alternative sports. The platform offers real-time odds and pricing, pre-match and live odds services, and in-play betting markets for specialist sports. It leverages advanced data models and market insights to engage with a global fanbase of over one billion alternative sports enthusiasts, enabling sportsbook operators to reach and retain untapped audiences.
ALT Sports Data was funded $5 million led by Relay Ventures and Eberg Capital, with participation from Motley Fool Ventures, Scrum Ventures, and a consortium of strategic angel investors.
The funding marks a significant step forward for the company as it aims to solidify its position in the evolving sports betting landscape, particularly in the underserved and fast-growing alternative sports segment. These include action sports like skateboarding, surfing, motocross, and others with passionate fanbases but limited presence in mainstream betting platforms.
ALT Sports Data has focused on aggregating and monetizing real-time data from non-traditional sports. With the legalization of sports betting continuing across the United States and other key markets, the company is tapping into an emerging niche: fans and bettors looking for deeper engagement with alternative sports.
NXTbets is central to this strategy. The platform offers curated betting insights, performance data, and real-time odds for events that typically fly under the radar of traditional sportsbooks. According to the company, NXTbets saw a 150% increase in user activity over the past six months, driven by a growing appetite for niche content and a surge in alternative sports events worldwide.
The newly raised capital will be used to scale internal operations, improve data infrastructure, and forge new partnerships with sports leagues, content creators, and sportsbooks. A portion of the funding will also go toward enhancing NXTbets’ user interface and expanding coverage to include more live events, betting models, and content formats, such as short-form video and interactive tools.
The move comes when alternative sports are gaining mainstream traction, particularly among younger audiences. Events like the X Games and Red Bull-sponsored competitions have built global fanbases, and more recently, action sports have gained Olympic recognition.
Analysts see ALT Sports Data’s approach as aligned with broader sports media and betting industry trends. As personalized content and micro-betting grow, niche sports could be a key battleground for user attention and retention.
By focusing on high-engagement, underrepresented sports, ALT Sports Data is positioning itself at the intersection of content, betting, and community. This combination could prove decisive in the coming years.
The company plans to integrate more machine-learning tools into its data platform, allowing for predictive modeling and customizable betting experiences. It also plans to roll out multilingual support and localized content in Europe and Latin America, where alternative sports have strong followings.
By: K. Tagura
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