Optiversal is a St. Petersburg, FL-based developer of an AI-powered content platform for retail designed to generate content that increases traffic and revenue. The platform empowers retailers’ content teams to write novel product, marketing, and social copy that’s creative, accurate, and on-brand quickly, enabling retailers to differentiate their copy from competitors and augment their social media strategy.
Optiversal was funded $4.2 million, led by Bling Capital, with participation from Alpaca Ventures, Red Sea Ventures, and other strategic angel investors. Optiversal will use this funding to accelerate the company’s growth by investing in product development, its tech, and infrastructure and increasing efforts to meet growing customer demands.
Optiversal AI’s advanced AI algorithms provide comprehensive solutions to enhance search engine optimization strategies and drive targeted organic traffic to retail websites. With the exponential growth of e-commerce and the fierce competition in the online marketplace, retailers are increasingly realizing the significance of optimizing their websites for search engines to stand out.
The Retail 100, a curated list of prominent retail businesses, stands to benefit significantly from Optiversal AI’s solutions. By leveraging the platform’s technology, these businesses can achieve higher visibility in search engine results, leading to improved customer acquisition, increased conversions, and, ultimately, enhanced revenue growth.
Will Underwood, CEO and Founder of Optiversal said that their platform has already proven its worth by delivering exceptional results to their clients. With this investment, it can further enhance its capabilities to meet the evolving needs of the retail industry.
Commenting on the investment, one of the partners leading the new funding said that they believe that Optiversal AI has a game-changing solution for retailers aiming to succeed in the competitive digital landscape. Their expertise in leveraging AI for SEO optimization presents a significant opportunity for retail businesses to multiply their online presence and revenue. They are excited to support their vision and watch them revolutionize the industry.
With the new funding in place, Optiversal AI is well-positioned to strengthen its market presence, expand its customer base, and continue driving innovation in the field of SEO optimization. Effective SEO strategies become increasingly critical as the retail industry embraces digital transformation. Optiversal AI aims to be at the forefront of this revolution, helping retailers thrive in the ever-evolving online marketplace.
By: K. Tagura
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