SlashExperts, a San Francisco, CA-based developer of a customer engagement platform designed to convert sales backchannels and customer references into scalable revenue opportunities. The company platform offers customizable booking systems, CRM integrations, and expert-driven conversion tools, enabling business-to-business sales and marketing teams to connect prospects with customer advocates, accelerate pipelines, and improve deal win rates.
SlashExperts was funded $2 million led by Social Leverage with Touring Capital and Veridical Ventures also participating, among other angel investors. The company intends to use the funds to enhance its platform’s features, ensuring connections between buyers and users.
SlashExperts has quickly emerged as a key player in the B2B marketing and sales ecosystem. Its core platform facilitates meaningful interactions between product buyers and actual users, offering transparent peer-driven insights, feedback, and guidance. This latest funding aims to accelerate product development, enhance AI-driven recommendation features, and expand go-to-market efforts across North America and Europe.
Braydan Young the CEO of SlashExperts commented, the new funding is a major milestone for SlashExperts. Their vision is to close the trust gap in B2B buying decisions by amplifying the voices of actual users. This capital enables them to double down on building smarter, more intuitive tools that help businesses make faster and more informed purchasing decisions.
In the hyper-competitive B2B space, the move signals a broader shift toward user-led growth (ULG) models, complementing the now widespread product-led growth (PLG) approach. By giving actual users a voice in the evaluation process, SlashExperts believes companies will see higher satisfaction and lower churn after onboarding new tools.
As the B2B landscape becomes increasingly complex, platforms like SlashExperts are positioning themselves as the trusted layer between marketing promises and real-world product use. With this fresh round of funding, the company is well-positioned to redefine how businesses connect, evaluate, and buy technology in a saturated and often opaque market.
By: K. Tagura
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