Artificial Intelligence (AI) has rapidly evolved from being a futuristic concept to a practical solution for businesses of all sizes. However, many small businesses shy away from AI, assuming it is too expensive or complex to implement. The good news? AI tools have become more accessible and affordable, allowing small businesses to leverage AI without draining their budgets. Here’s how you can incorporate AI solutions effectively to streamline operations, enhance customer experience, and improve productivity.
1. Automate Repetitive Tasks with AI Tools
Small businesses often spend too much time on repetitive, mundane tasks such as scheduling appointments, managing emails, or processing invoices. AI-powered tools like Calendly, Zapier, and QuickBooks can automate these workflows at an affordable cost. Automation reduces manual labor, minimizes errors, and frees up time for your team to focus on high-value activities like growing your business or improving customer relationships.
2. Enhance Customer Support with Chatbots
Customer service is a critical part of any small business, but hiring a full-time support team can be expensive. AI-powered chatbots like Tidio, Intercom, or Freshdesk provide instant customer support 24/7. These tools can handle frequently asked questions, track order statuses, and even resolve basic issues. Not only does this improve the customer experience, but it also reduces the workload on your team without breaking the bank.
3. Use AI for Marketing Automation
AI-driven marketing platforms like HubSpot, Mailchimp, and Hootsuite allow small businesses to automate social media campaigns, email marketing, and even ad targeting. These tools use AI to analyze user behavior, segment audiences, and personalize content to deliver higher engagement rates. Small businesses can run smarter, data-driven marketing campaigns without requiring a big marketing budget.
4. Leverage AI for Data Insights
Understanding customer behavior, sales trends, and operational performance is key to making informed business decisions. AI-powered analytics tools like Google Analytics, Tableau, and Power BI can provide valuable insights at little to no cost. These tools analyze vast amounts of data to highlight patterns and opportunities, enabling small businesses to optimize processes and make smarter business moves.
5. Improve Hiring and Talent Management
Small businesses often struggle to find and retain the right talent. AI-powered hiring tools like LinkedIn Talent Solutions and Workable can automate job postings, filter resumes, and identify the best candidates based on pre-set criteria. This saves both time and resources, helping small businesses build strong teams efficiently.
6. Utilize AI-Powered Content Creation Tools
Creating high-quality content for blogs, social media, or product descriptions can be time-consuming. AI-powered tools like ChatGPT, Copy.ai, or Canva allow small businesses to generate engaging text, graphics, and videos quickly and affordably. These tools ensure businesses maintain an online presence and attract customers without hiring a large creative team.
AI is no longer reserved for large corporations with deep pockets. Today’s AI solutions are affordable, easy to use, and tailored to small businesses’ needs. By integrating AI tools for automation, marketing, customer support, and analytics, small businesses can improve efficiency, reduce costs, and drive growth—all while staying within budget.
Embrace AI now, and watch your business thrive in a competitive market.
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Irrespective of how exquisite the product or service is, it might not sustain itself in the market for long if the makers or providers are not aware of the reasons behind the success of their product or service. It’s crucial for any business to understand their customers – thoroughly get into the minds of consumers – to sustain and thrive in this world of stiff competition.
We human beings generally have the same mental forces that drive us to take certain actions. For a business to be successful it is highly recommended that it identifies those driving forces and utilize them as part of their marketing strategies. This is because our minds work in strange ways, leading us to take actions that we ourselves are not even fully aware of.
The three questions that all businesses should ask themselves regularly are; what do we know about our customers? What makes our customer buy a certain thing from us over everything else and everyone else in the market? What impact will your product or service have on the lives of your customers?
What Do We Know about our Customers?
Having knowledge of the very basic things, such as name, age, gender, etc, to having in-depth knowledge of demographic, psycho-graphic, and socio-economic factors provides a multi-dimensional view of your customers’ choices.
It allows businesses to strategically analyze these insights and find patterns to anticipate the current and future needs of their customers.
Whether it’s a B2B, B2C, or any other kind of business, knowing your customers – their likes and dislikes, interests and disinterest, cravings and distaste -is imperative before striking a deal. It’s actually quite simple, knowing about your customers will make things easy for you as well as them.
Here you’ll implement a crucial cognitive rule; less is more. We do tend to opt for the shortest ways to achieve the fastest results. By using words like easy, convenient, fast, and systematic in marketing campaigns businesses implicitly, as well as explicitly, gives out a vivid message that they are the simplest solution providers to individuals’ problem.
This ensures success in generating current and well as future sales. Even simple transactions, such as ordering a pizza or buying clothes, if the organization will already have insights about the previous orders that the customer placed, they can easily make customized suggestions to that customer. They can also skip taking the basic details about their home address, phone number, etc, and most importantly they can ensure an optimum level of satisfaction from the customers’ side.
What makes our customers buy a certain thing from us over everything else and everyone else in the market?
Think of this as someone choosing a life partner; what possible reasons they could have to choose you over anyone else, and what possible reasons could they have to break-up with you and move on to your competitor.
Looking on the bright side, businesses can easily find answers to these questions, as compared to individuals. Fortunately, businesses can be divided into multiple characteristics, from service, price, magnitude, and recognition to customers’ experiences, product range, and accessibility – to name a few – to access their current and future progress.
It is worthwhile to find that the reasons behind the choices that your customers make helps you discover your Unique Selling Proposition (USP). Your USP is the gist of this answer; it determines why your customers show a certain level of interest in you over your competitors. Your USP can (and in my view should) change with changing market trends and you can even have different USPs for different customers.
Businesses should always have the big picture in mind that with this one transaction they are making way to many more. One way of achieving this is by providing customized product or service. This will make your customers feel important and you will let them know that you actually care about their needs.
Don’t give them a reason to be back, but make sure that they have a choice that if they do, their query will be the most important duty you have to perform. Furthermore, it is even more fruitful to have your USP constantly in-check because if your competition has adopted your USP, then it is not unique anymore, and your customer can easily switch to your competitors.
Moreover, we as homo-sapiens have a tendency to grow indifferent toward monotonous things. Hence, it is advisable that products, marketing campaigns, packaging, and other elements associated with selling a product or service, are revised after every few months or so.
This creates a sense of novelty and it is scientifically proven that experiencing something new releases dopamine in the human brain that plays a vital role in motivating behavior, thus driving more sales.
What impact will your product or service have on the lives of your customers?
A business’ duty does not end after ensuring successful sales of their product; on the contrary, it starts from there. Businesses would want to ensure that customers have a great experience using their product or services to not only make a long-lasting relationship with that one customer, but also to exponentially increase sales through the referral of all the satisfied customers.
Did you know that consumers are two times more inclined to share their bad customer service experience as compared to a positive one! Moreover, it costs 5 times more to engage a new customer as compared to sustaining an existing one.
We as individuals would know this very well that we tend to love taking advice – whether in business or in our personal matters – consultation has always been that one thing which gives us a sense of assurance and guides us to a specific path or thing. Likewise, that is the power of referrals.
Businesses can ask their customers to refer them and let individuals know that their references are highly appreciated or they can utilize the most powerful cognitive tool to ensure their attention toward the product that is – memory. By associating products or services with top celebrities in a marketing campaign, it not only triggers a memory whenever the consumer spots the product, but subconsciously they are already drawn toward that particular product or service.
Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.
Increasing revenue is a paramount goal for small businesses, especially in a dynamic economic landscape. In 2024, small businesses have myriad opportunities to enhance their earnings through innovative strategies, technological advancements, and refined customer experiences. This article explores comprehensive methods to help small businesses grow their revenue, ensuring they remain competitive and profitable.
Understanding Revenue Streams
To effectively increase revenue, it’s crucial to understand the various types of revenue streams available to small businesses. These can include product sales, service fees, subscription models, and more. Diversifying revenue streams is essential for reducing risk and maximizing income.
Assessing Current Revenue Sources
Start by analyzing your existing revenue sources. Identify which products or services are performing best and which ones are underperforming. This assessment will provide a clear picture of where to focus your efforts to maximize revenue growth.
In today’s digital age, online marketing is vital. Implementing robust SEO strategies ensures your business is visible on search engines. Social media marketing allows you to engage with customers directly, while email marketing helps nurture leads and retain customers. Content marketing, including blogs and videos, positions your business as an industry authority. Additionally, pay-per-click (PPC) advertising can drive immediate traffic to your website.
Improving Customer Experience
Enhancing customer experience can significantly boost revenue. Excellent customer service, responsive feedback mechanisms, personalized interactions, and loyalty programs create a positive customer journey, encouraging repeat business and referrals.
Product and Service Diversification
Diversifying your offerings can attract new customers and increase sales. Consider adding complementary products or services, bundling items for better value, and introducing seasonal products to meet varying customer needs.
Pricing Strategies
Adopting effective pricing strategies can attract more customers. Competitive pricing ensures you stay relevant in the market. Value-based pricing focuses on the perceived value of your product, while discounts and promotions can stimulate sales and attract new customers.
Leveraging Technology
Utilize technology to streamline operations and enhance customer interactions. E-commerce platforms expand your reach beyond local markets, CRM systems help manage customer relationships effectively, and automation tools can handle repetitive tasks, freeing up time for strategic activities.
Expanding Market Reach
Look beyond your current market to find new opportunities. Expanding locally or entering new markets can increase your customer base. Online marketplaces provide a platform to reach a global audience, further boosting your revenue potential.
Building Strategic Partnerships
Collaborations with other businesses can open new revenue streams. Affiliate programs and joint ventures allow you to tap into new customer bases and share resources, reducing costs and increasing profits.
Enhancing Sales Techniques
Train your sales team in upselling and cross-selling techniques. Effective sales training and customer relationship management (CRM) techniques can lead to higher conversion rates and increased sales.
Utilizing Data Analytics
Analyze customer and sales data to understand buying behaviors and trends. Predictive analytics can forecast future sales and help you make informed decisions about inventory, marketing strategies, and more.
Optimizing Operations
Streamline your operations to reduce costs and improve efficiency. Outsourcing non-core activities can save time and money, allowing you to focus on growth initiatives.
Financial Planning and Management
Effective financial planning is critical for sustaining growth. Budgeting, managing cash flow, and financial forecasting ensure that you have the resources needed to invest in revenue-generating activities.
Exploring Alternative Revenue Models
Consider alternative revenue models like subscription services, freemium models, and membership programs. These can provide a steady income stream and enhance customer loyalty.
Capitalizing on Trends
Stay informed about industry, market, and technological trends. Adapting to these trends can provide new opportunities for growth and keep your business competitive.
Investing in Employee Development
Your employees are your greatest asset. Investing in their training and development can improve performance and morale, leading to better customer service and higher sales.
Sustainability and Green Practices
Adopting eco-friendly practices can attract environmentally conscious customers. Sustainable operations and green products/services not only benefit the environment but can also enhance your brand’s reputation.
Effective Use of Social Proof
Leverage testimonials, case studies, and reviews to build trust with potential customers. Social proof can significantly influence purchasing decisions and boost your revenue.
Building a Strong Brand
A strong brand identity fosters customer loyalty and advocacy. Consistent branding across all channels helps establish a recognizable and trustworthy image.
Enhancing Online Presence
Optimize your website for better user experience and search engine rankings. Maintain a strong social media presence and manage your online reputation actively.
Networking and Community Involvement
Participate in local events, sponsorships, and community engagement activities. Building a local network can increase visibility and customer loyalty.
Referral Programs
Implementing customer referral programs and business-to-business referrals can generate new leads and increase sales through trusted recommendations.
Developing a Unique Selling Proposition (USP)
Identify what makes your business unique and communicate this effectively to your target audience. Leveraging your USP can differentiate you from competitors and attract more customers.
Maintaining Work-Life Balance
For business owners, maintaining a healthy work-life balance is crucial. It prevents burnout and ensures sustained productivity and creativity.
Legal and Compliance Considerations
Ensure your business complies with all relevant regulations and laws. Legal support can help you navigate complex compliance issues and avoid costly penalties.
Adapting to Economic Changes
Be prepared for economic fluctuations by building financial resilience. Develop strategies to weather economic downturns and capitalize on growth periods.
Innovation and Creativity
Encourage innovation and creativity within your team. Implementing new and creative ideas can lead to unique products, services, and marketing strategies that set your business apart.
Measuring Success
Track key performance indicators (KPIs) regularly to measure success. Regular reviews and adjustments to your strategies ensure that your business stays on the path to growth.
Conclusion
Increasing revenue for small businesses in 2024 involves a combination of innovative strategies, customer-focused practices, and efficient operations. By understanding and implementing these methods, small businesses can achieve sustained growth and success in the competitive market.
Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.
As the digital landscape evolves, so do the tactics of scammers aiming to exploit businesses, particularly small and medium-sized enterprises (SMEs). Unfortunately, I recently encountered a scam that targeted my own small business. It was a jarring wake-up call that highlighted the importance of staying vigilant and implementing robust protective measures. Here’s my story and some valuable insights on how to shield your business from falling victim to such threats.
My Encounter with a Scammer
Picture this: a convincing email arrives, seemingly from a reputable supplier we regularly deal with. It detailed an urgent change in their banking information and requested immediate payment to the new account. The message appeared authentic, complete with the supplier’s logo and familiar tone. Without much hesitation, I almost fell into the trap, ready to make the payment.
Thankfully, before taking action, I decided to verify the changes directly with the supplier via a known contact number. It turned out that the email was a sophisticated phishing attempt. Our supplier hadn’t changed their banking information, and the email was a fraudulent imitation designed to divert funds into the scammer’s account.
Protecting Your Business
Scenarios like mine are becoming increasingly common. Here are some crucial steps you can take to fortify your business against such scams:
1. Employee Education
Empower your team with comprehensive training on cybersecurity awareness. Educate them about the latest scamming tactics, the importance of verifying requests for sensitive information or financial transactions, and the warning signs of phishing attempts.
2. Multi-Factor Authentication (MFA)
Implement MFA across all accounts and systems. This adds an extra layer of security by requiring multiple forms of verification, such as passwords along with biometric data or a unique code sent to a trusted device.
3. Robust Verification Procedures
Establish stringent procedures for verifying any financial or sensitive changes, especially when they involve payments or confidential information. Encourage direct communication through verified channels with trusted contacts before making any transactions or sharing data.
4. Regular Security Audits
Conduct routine audits of your systems and processes to identify vulnerabilities. Update your security software regularly and ensure all patches and updates are promptly installed.
5. Cyber Insurance
Consider investing in cyber insurance to mitigate potential financial losses resulting from cyberattacks. Consult with insurance providers to understand the coverage options available for your business.
6. Vigilance and Communication
Encourage a culture of vigilance within your organization. Encourage employees to report any suspicious communications promptly. Foster open communication channels to discuss potential threats and preventive measures.
Final Thoughts
No business is immune to cyber threats. Scammers are becoming more sophisticated in their approaches, making it imperative for businesses to stay proactive and vigilant. By prioritizing education, implementing robust security measures, and fostering a culture of cybersecurity awareness, you can significantly reduce the risk of falling victim to scams.
Remember, protecting your business against scams isn’t a one-time task; it’s an ongoing commitment. Stay informed, stay vigilant, and together, we can safeguard our businesses from falling prey to malicious schemes.
Stay safe, stay secure!
Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.
“Debt” and “business” are two words you don’t want to see in the same sentence. Unfortunately, it is not always a smooth ride for every business owner. High hopes can often make business owners get carried away. That’s why experts want you to be realistic with your expectations as a business owner. It does not matter how unique your product is or how differently you have planned to serve your target audience. You cannot expect too much unless you have tested the waters beforehand. Perhaps, you set your hopes too high at some point and dug your way into the debt trap.
Good news is that debt is not the death of your business – at least not always. Some proper planning, persevere attitude, and calculated strategies can help you dig your way out of debt too.
Free up the Money That belongs to You
The first thing you ever want to do is free up the money that belongs to you. Perhaps, you are in a business where credit transactions are common. The problem with this format is that customers can delay your payments more than the specified period quite often. They have received the product, and they have consumed it too. Not clearing your invoices does not really hurt them as much as it hurts you. Consequently, you will have to get in touch with these customers and remind them of the pending invoices.
You can ask these customers to pay you sooner. Set a deadline and ask every customer to pay by that time. It won’t be easy but do not forget that you are fighting for the survival of your business. You can boost your cash flow significantly even if half of the customers agree to pay you on your set deadline.
Boost Your Revenue
This is an area where business owners have an advantage over people who do nine to five jobs. Salaried individuals don’t have any control over their salaries. It is a fixed amount that they will receive at the end of the month. On the other hand, you as a business owner have your revenues under your control. You can decide what your business earns at the end of the month. You can change prices, launch promotions, and cut your costs significantly to increase your revenue and profit.
One of the ways to get your customers’ attention is to launch promotions. However, you have to design your promotions carefully. You don’t want to shrink your profit margins until you know your promotion will increase your customer count considerably. If you have a loyal and repeating customer base, take advantage of that. Increase the prices a little to generate more revenue.
Slash Your Costs
Cost-cutting can be a huge step for a business. You have a hundred different costs that you can cut down. First, talk to the vendors that supply you the materials for your products. Quit the marketing campaigns that are not generating any returns. Reduce your operational costs as well. If possible, ask your workers to work from home to save yourself some money on office space. In fact, you can cut down your computer, internet connection, utility, etc. costs if you can make your employees work from home. Reduce office hours if your calculation tells you that certain hours are not as productive as much as they cost you.
Pay Your Debts First
A common mistake that business owners often make is treating debts as a secondary concern. You might feel tempted to buy more inventory, fulfill some orders, and pay the overhead expenses first, and then worry about your debts. However, this strategy can go against you. You will never be able to pay your debts if you make other business expenses first. The thought of repaying the debt is stressful. You can’t make great decisions when you are stressed. You will see a huge improvement in how you tackle your business related matters once you have paid off your debt.
Consider Consolidation
You can consolidate your loans to make things easier for you. What makes debts scary and stressful for business owners is that there can be many of them. Even if you pay one debt, you then have another to worry about. This format can be mentally devastating for the business. Moreover, you might be paying different interest rates on different debts. Consolidation helps you simplify your debt repayments.
First, it combines all the debts that you have to pay into one. As a result, you have to make just one payment every month that serves as the repayment of all your debts. Secondly, it helps you take advantage of a more affordable interest rate. The fact that you don’t have a bunch of different credits knocking on your door every day can be quite relieving too.
Find a New Partner
You want to take this step only as a last resort. Of course, the sight of seeing your business shut down is more painful than anything else. That’s why you can make a new partner in business by offering some equity rather than letting your business sink to the bottom. You can ask your new partner to finance your business for the chunk of equity you are offering him/her. A crucial consideration here is not to offer too much equity. You don’t want to lose control of your business as a result of this deal. Offer only enough equity that keeps the new partner interested but does not make you lose your control over your company.
Concluding Thoughts
You must not forget that these are only the extreme measures to dig out of debt. The first cure for avoiding debt is care. Make sure you start with a solid business plan wherein you have sorted out your expenses and loans already. Sometimes, venture capitalists are not the best option to fund a business. In that case, you have crowdfunding options available. Using the latter option, you can fund your business amply without necessarily giving up equity too much equity, if any at all.
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Just because you have a small business today does not mean it is going to remain small forever. Of course, you have to work to expand your business team and turn it into a company that serves a worldwide audience. Whenever it comes to the expansion of a project, the first few things that you mostly think about are costs, taxes, cash flow, etc. What many small business owners often ignore is the right team that is crucial not only during the process of expansion but to keep the business afloat for many years to come.
The Need for a Team
The first thing that one wants to understand is why they need a team in the first place. If you have a small business and you never want to grow it, you might never need a team. However, for any businessman who has the mission of expanding with the passage of time, they need a team. First of all, you cannot act as the one-man-army. As you expand your operations, add more branches to your business and get more clients to work with, you will have to distribute those responsibilities. You can manage some of them with great efficiency, but if you think you can manage them all perfectly, you might be wrong.
You might not have paid attention to this particular piece of detail but when you try to manage everything on your own, you turn your own employees against you. They feel as though you do not trust them with the responsibilities of your business. Furthermore, they don’t see any chances of growth and this is why they do not plan to stay with you for a long time. This reduces the retention rate at your company to a low level.
Not just that, your core team is even more important when you are in a startup stage. When you present your business idea to the potential investors, they will consider several metrics to find out how successful their investments will be with you. One of the indicators for them to identify a successful startup is its core team. If your idea is unique, you have everything else in place, but your team seems to lack confidence or is missing important persons, there is a big chance you will not get any investments.
What to Consider When Building a Team
There are quite a few things that you have to consider when building your core team. Here are some of the most important ones.
Be Personally Involved
The first and foremost requirement of building the right team is for you to involve yourself in the process personally. No one knows your business better than you, and the many requirements to run it successfully. You can talk to an individual and know if he/she is the right person for your team. You will have to talk to everyone in person to know how they will fit or not fit. Convince yourself that this is an important process and manage enough time from your schedule to interview the potential candidates.
Consider Vision Alignment
When it comes to adding people to your core business team, it will be wrong to focus solely on their qualification and experience. The most important factor to look at is their vision. Do you think they are comfortable with your vision of your business? Do you think they are not just comfortable but also passionate about the same vision? It did not matter how talented, qualified and experienced they are because if their thoughts do not align with yours, they will always remain a misfit. Hiring the person who does not agree with your scope of the business is a huge mistake. Your and their position in the company will be like two people pushing a vehicle from the opposite sides.
Look for Leaders
You must realize that you are building a core team for your business; not hiring employees to fill certain positions at the company. Do not think of your team members as tires in a vehicle which you can replace when one goes flat. Every individual you make a part of your team should have leadership qualities—the qualities to lead the team in your absence or the absence of the appointed leader. What’s even more important is that these are the individuals who will act as your right hand. You cannot expect your business to keep on elevating and not experience any hiccups.
It is the people with leadership qualities that help you pull the business out of hard times with their will to lead and the undying attitude.
Involve Other Team Members
If you already have a small team, but you are looking for more people, you will have to make the existing members a part of the hiring process. When you do this, it will make them feel like a valuable part of the company. Secondly, it will also show you whether you and your existing partners are on the same page or not. They should also know what type of talent is lacking in the team just like you do. On the flip side, it will also show the potential candidates how unified your approach is. They will know they are becoming a part of a strong team and prepare mentally to fit in.
Consider All the Options
You have to wait before you can make the hiring decision just like consumer surveys the market before making a purchase. Some candidate might seem like a perfect fit, but you can’t reach a final decision unless you have talked to all the remaining candidates.
Creating the perfect team is only one step in the right direction. The more important part is to keep the team united and in unison. Do not forget that a melody only sounds good when all the instruments are playing in harmony. So, if you are a startup or a small business, be sure to start delegating responsibilities to the right people and hiring the ones that are missing.
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When you are the owner of a small business, there are times when the scale of bigger companies can overwhelm you. At these times, you may wonder what you have that will make potential customers pick your brand over another. This particular factor is a business differentiator, and it helps consumers in the market identify you and set you apart from other brands.
Differentiating your company from the rest is an integral part in developing a brand, and it’s become even more difficult in recent years since it’s not merely enough to be just better than others; you need to be different. You may not have realized it yet, but being a small business is a differentiator on its own, you need to leverage it and market it enough. Here’s how you can identify your small business’ differentiators.
Analyze Your Competition
Finding your differentiator starts by learning what makes your competitors different. You need to maintain a neutral position and evaluate your competitor to know what their strengths and weaknesses are. What do they offer? What do they do better than you? How do they treat their customers?
Once you answer these questions, you discover their weak and strong points, as well as your own. At this point, you can decide whether you want to change the direction of your business to make it better than your competitors or market an aspect of your brand that’s already there.
Be Familiar with the Customer Experience
A benefit of being a small business owner is personally having experienced the life of an average consumer. By knowing the shortcomings of a large-scale company customer experience, you know what to develop in your own company. However, when working on differentiators, it’s time to start by scratch so you should map the various aspects of being a customer. What do they value? What dissuades them from buying?
You need to work on ways to build a consumer’s awareness of a need that your company can fulfill. It’s only after a consumer realizes that they need something that they will look towards brands that can provide them with a solution. You need to assess how your target demographic makes buying decisions, and whether your brand aligns with that thought process or not.
Another factor you should consider is how your customer will use your product and whether they will require any help with it after their purchase. Look towards your competitors and see what they offer, and see what you can provide when compared to them.
Assess Whether You Meet Customer Expectations
Once you’ve mapped out different points in a customer’s overall experience with your brand, you need to assess whether you meet expectations at each point. For instance, the first time a customer interacts with your brand, they expect a friendly approach that tries to understand their problem. Now you need to know if you come for your customer’s wallet at every encounter, or if there’s an empathetic side to you.
If you step into their shoes and see things from their point of view, you can ask yourself ‘do I want to be sold a product this way?’, ‘does this item have everything I need?’ and ‘has the brand tried to understand me and my problem?’ You need to learn whether your product motivates them to buy it.
The wrong approach is to focus solely on your product because that’s not what customers emphasize on when buying a product. The best way is to address different aspects of the customer experience and develop all of them.
Know Your Strengths
The first and foremost strength of being a small business is giving customers the attention they need. Since you’re not managing branches everywhere, you can afford to look after a minimal customer base.
Other than that, each business has its strengths when compared to other brands. It could be your amazing marketing, your customer loyalty programs, or your approach to customer service. Also, a small business operates on values, so they understand the needs and requirements of the average person.
Get Involved in the Community
The community you operate in should be your focus when expanding your reach. By making an impact on your community, your brand automatically earns a reputation among the other brands in the area. The people in your district will be in favor of supporting your brand since it will have a positive influence on their community.
The Importance of Having Differentiators
It’s true that ever brand needs differentiators that give them a competitive edge for business rivals, but your brand needs it more as a small business. That’s because large companies can already offer better prices due to cheaper manufacturing practices and access to raw materials at lower costs.
Hence, having a fixed market differentiator will help consumers pick your brand despite the difference between what you and larger brands can offer. However, having a differentiator isn’t only necessary for setting your brand apart from the rest. By knowing what you can do better than other companies can, you’ll have a clear view of what you should focus on when planning a marketing campaign.
A well-planned and targeted marketing effort will help you retain customers and increase your rates of promotion among people outside your community. Without a strong differentiator, you won’t be able to compete with others head-on.
At the same time, you need to uphold the values of honesty and transparency by refraining from overloading your brand profile. By attesting to being better than competitors at ‘everything,’ you risk losing precious customers. That’s why; you need to test all of your differentiators to see if they’re true, provable and relevant.
Only market things about your brands that you believe to be true, and to gain the audience’s trust, you have to prove it; whether through ‘look inside our workshop’ schemes or quality tests. Lastly, your differentiators need to be relevant. Customers won’t consider an aspect of your brand that they don’t care about or if it doesn’t benefit them. To conclude, you need to reflect upon your band’s personality and find something about your small business that differentiates it from the rest.
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Small business lending is just one of the markets that greatly benefits from the technological advances that we are experiencing in this day and age. Because of the accessibility to larger scope information about the potential lenders, banks and other lending institutions are now able to make more detailed assessments of the risks involved in a possible agreement.
Here are some of the advantages of having an advanced technology in the small business lending markets:
The possibility of broadening the risks to a larger geographical and industrial market
Paperless application of loans, improved underwriting, and faster processing of applications
Develop new products that will focus on providing services to smaller businesses and those that have been declined by larger lending firms.
Significantly lower capital, especially for non-bank lenders
Since the start of the credit crisis – or the period of reduction in the general availability of loans – small companies and business that have been operating for not more than two years started to have a hard time applying for financial support from the traditional banks. But because of the advances in technology, smaller lending companies that were able to get large amounts of information about the borrowers were able to provide loans for these small businesses.
Because of the availability of information, even people who have very low credit scores can secure loans as long as they have positive credit history and the industry and economic status in the area where they live in show optimistic figures.
Nowadays, banks and other lending institutions can check not just the basic information included on loan application documents but also wider range of data that come from credit ratings agencies such as D&B and Equifax. The availability of large information about the potential borrowers allows lenders to develop and offer special financial packages designed for small companies and startups.
This phenomenon became more common among non-bank lenders, especially after 2008 when the credit market started stringent loan application processes. In fact, Biz2Credit Small Business Lending Index noted that the so-called “alternative lenders” or those that are not affiliated with large financial institutions approve around six out of ten loan applications, significantly higher than the approval rate of banks and other large financial institutions.
Aside from these benefits, the use of technology in assessing loan applications made it easier for companies owned by women or members of the minority to secure financial support. Moreover, as small business lending markets start to integrate technology in their operations, entrepreneurs save a lot of time and encounter less problems in their bid to get financial support to start or expand their businesses. This proves how technology truly transformed for the better the market of small business lending.
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Everyone who starts a business starts it with great passion, strong ambition, and a clear vision. However, things don’t always go the way the founder of a business wants them to. When people see a failing small business, they can wrap up the whole discussion within a second by saying something along the lines of, “Just shut it down.” What they don’t realize is that shutting down a business is a much more difficult decision than starting one. No matter how unadvisable, there is an undying emotional attachment of a business owner with his/her business. So, what can you do if your small business is not performing well?
Pinpoint the Reasons for Failure
What do the doctors do when patients go to them with an illness? They don’t hand over a bunch pills, and tablets straight away do they? The first step, of course, is the diagnosis of the issue. Once the doctor knows the problem, he/she can prescribe the right medicine. This is exactly what you have to do with your business. The first thing you have to do is make efforts to pinpoint the reasons and problems that are causing your business to fail. If you don’t have the expertise, you should hire a professional accountant to look into your profits, losses, incomes, and expenses. Maybe you are doing business perfectly, and it is just your tax calculation that is causing the damage.
Don’t be the Business
Many times it is the owner who causes the failure of a business. When you think you are the business, this is the recipe for a business’ failure. You must learn to delegate responsibilities and become comfortable with the idea of taking help from others. Don’t act like an owner when it comes to using the money that your business making. Keep yourself on a salary, and this salary should be based on the current condition of the business. Make the team and involve some of your best employees in deciding what the solution to the problems should be. You are in the business, and so you will see everything from your perspective. A neutral person will tell you what they find lacking in your business strategy.
You have to be very patient and understanding when you ask others to help you. They might point out factors that you might not like. They might even raise questions about your strategy, and that’s when you have to show real patience.
Use the Funding Options
Sometimes, you just start on the wrong foot. You are so eager to start your own business that you don’t even arrange the proper capital to support it. You might spend too much on arranging your office furniture and be left with nothing to spend on marketing. In this particular situation, you want to arrange funds to meet the needs of your business. Whether it’s marketing, the lack of staff or the wrong location, you can fix any of those issues when you have the money. If you think your business is built on a unique idea and that more people need to know about it, you should look for ways to arrange the funds.
Look around, and you might come across friends or family members who could help you arrange some funds. If you don’t have any contacts that can help you with business funding, you should consider online crowdfunding. You always have options like Funded.com available to arrange the right funds to support your unique business ideas. The thing about online funding is that you can always find people who understand your idea no matter how unique it is.
Set Goals and Measure Their Progress
No matter how hard the times are for your business, there is always going to be a way out. However, the emotional setback and mental stress that come with business failure can eat up your positivity and optimism. Despite such hardships, you have to know how to set realistic goals and achieve them. Set defined realistic and achievable goals and measured the progress. When you are facing hard times, you have to set small goals. It is important at this point that your goals are defined in the form of numbers. The ambiguity of goals makes them less achievable. If you are losing customers and you want to retain them, you must first know the rate at which you are losing them.
Now, the example of a weak goal at this point will be setting something like, “I will not lose customers in the coming month.” That’s an ambiguous goal, and no set point will define how badly you have failed or how tremendously you have succeeded. Instead, you should set the goal by first defining a period during which you will calculate customer retention or attrition. Secondly, you will calculate the customers acquired during that period. Thirdly, you must know how many customers you had at the start of that period. You will now set your goal regarding retention percentage during that period.
Reconsider Your Pricing Strategy
More often than not, businesses fail because the owners don’t set the right price for their product or services. You might be pricing your products too low or too high. What if you have already started charging your customers for the value you haven’t provided them? A business must price its products/services to cover their expenses. Later, the business can start making a profit. The third and last stage is to charge for the business value. You have to be constantly looking into your customer data to know how much value your customers find in your services/products before you charge them for it.
As mentioned earlier, it much more difficult to shut a business down than it is to start it. Furthermore, you cannot let go of the mission and vision that’s associated with your business that easily. For this reason, you have to show tremendous perseverance, patience, and determination, and try all your options before deciding to shut down your business
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When starting a new successful business, there are numerous signs that can indicate whether you’re succeeding as an entrepreneur or aren’t. A small business can be risky. This is particularly true if you specialize in a niche that bigger companies already excel in. However, if you display some particular qualities, it’s a sign that you’re doing a good job to stay afloat.
That’s because small business owner who have a positive attitude towards success are the most likely to get a taste of it than his counterparts. Their counterparts focus only on stability and nothing more. While business success has a lot to do with your initial idea and how you build upon that idea, it still depends on your personality and capabilities. Here are the few signs of a successful small business owner that you should develop as part of your personality.
You Like To Form Collaborations
Most successful entrepreneurs display this common trait. They understand the importance of having a well-connected network in the business world. Nevertheless, just like in every other change, collaboration needs to start from within your business. This means you’ll need to start delegating tasks effectively. Another crucial part of this is building good relationships with everyone on your team. This includes your employees and suppliers.
Of course, you also need to establish a position in the network of small businesses. It’s unwise to act alone without any partners. You needn’t form friendly relationships with your competitors. However, at the least, you should be on good terms with other small businesses that complement yours. By obtaining a position in the community of other businesses, you’ll be able to create new opportunities that can benefit others. Moreover, others can do the same for you. What results is a beneficial support system that allows all members to rely on one another.
You Have Your Eyes Set on the Future
You never know what the future holds, especially if it’s for something as volatile as a new startup business. That’s why successful entrepreneurs share a common characteristic of looking towards long-term future goals.
Some struggle to stay afloat amidst a rocky economic climate, and such desperate conditions can lead to business owners not looking farther than the near future. Such thoughts are understandable, but think of it this way; acting upon well-structured long-term goals at the same time as day-to-day tasks can ensure far more than financial stability and simple peace of mind.
Your Leverage the Benefit of Technology
Nowadays, when it comes to operating a small business, it all comes down to incorporating the use of technology, whether in marketing, management, or everything else. Technology and software have made it easier for entrepreneurs and small business owner to meet their goals, and now with services like Google AdWords and personal assistants, functions have become much more streamlined than ever before.
Take websites, for instance, they’re a business’ online identity and that’s where most potential customers will go to check whether your brand is legitimate or not. Then comes social media, which is a useful marketing tactic that produces results without requiring you to spend too much of your ad revenue. Then there are other business-related applications like customer support live chat software, fixed responses for keywords and budgeting tools that boost your productivity so you can focus on product quality.
You Love to Learn
You’re never ready to run a business until you’re prepared to improve yourself by learning from others. You may be determined to make it through with a method involving trial and error, but that costs precious resources; you need to start learning from others’ success and failures. Data is the most powerful weapon that a business can possess because it helps you discover trends and important details.
If you aim to learn about what strategies lead to profitable ideas and which ones are just downright terrible, you’ll be able to devise a solution of your own. The best way to fulfill your curiosity is to read and look into insights regarding management, marketing, customer satisfaction, and product quality. Archives can provide you with numerous researches and surveys conducted by different companies. While it isn’t necessary that the results apply to your business, you’re still bound to learn something.
You Don’t Just Think; You Act
While we’re at it, we might as well establish that being a smart business owner doesn’t mean that you’ll never have to take risks; it’s merely the ability to take risks with confidence. One sign that your business will soon see the light of success is that you don’t just think, you also act when the time is right. This sign is associated with the confident ability to make good decisions, even if they’re risky.
It’s true that before you put any plan into action, you need to examine it carefully all the way through. However, if you become stuck on the evaluating stage, you’ll miss your chance to implement your idea. That’s why you should have some faith in yourself and build confidence in your abilities to make a good decision.
You Seek Fulfillment
There are many small businesses operating in the market, but very few businesses owner seek fulfillment. The rest of them, however, only look at it as a means to make ends meet. Success-oriented entrepreneurs always chase after their goal of doing something fulfilling for a living. Your ability to see value in everything you create is contributory to success because you’ll want to build upon ideas to increase that value.
If you realize these traits in yourself, then congratulations; you have what it takes to turn your small business into a success! However, even if you don’t, do not fear! Owning a small business can change you as a person. But, it depends on you whether you take something positive from the experience. All these above-mentioned aspects will greatly improve not just the quality of business, but your life as well. If you can learn to find a hint of success-oriented personality within yourself, then you’ve hit the jackpot.
Who we are: Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com
You can review our featured partners to help your success with your business or project.
