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New Businesses Must Avoid: Cybersecurity Mistakes

Mistakes

Starting a business comes with excitement, challenges, and a great deal of responsibility—one of the most crucial being cybersecurity. In today’s digital landscape, cyber threats are everywhere, and small businesses are often the biggest targets. Unfortunately, many entrepreneurs overlook essential cybersecurity measures, leading to costly consequences down the line. Here are some of the most common cybersecurity mistakes to avoid before launching your business, helping you set up a safer and more secure foundation for your future success.

1. Ignoring Cybersecurity Planning

Starting a business without a cybersecurity plan is a common mistake. Entrepreneurs are often focused on finances, marketing, and customer acquisition, putting cybersecurity at the bottom of the list. However, a single data breach can jeopardize all your hard work and reputation. Develop a cybersecurity strategy that includes risk assessment, data protection policies, and response protocols in the event of a breach. A proactive plan will prepare you to protect your business against potential cyber threats.

2. Not Investing in Security Software Early

Many small business owners think they can delay security investments until the business grows. Unfortunately, this delay can expose your new business to vulnerabilities. Investing in reputable antivirus software, firewalls, and other security tools is essential from day one. These tools act as the first line of defense against malware, ransomware, and other threats, giving you peace of mind as your business grows.

3. Using Weak Passwords and Lack of Authentication Protocols

Weak passwords are a common entry point for cybercriminals. Avoid using generic passwords like “12345” or “password,” and instead, create strong, unique passwords for all accounts and systems. Implementing multi-factor authentication (MFA) adds an extra layer of security, requiring users to verify their identity in more than one way. This small step can significantly reduce the risk of unauthorized access.

4. Failing to Educate Employees About Cybersecurity

Cybersecurity isn’t just the IT team’s responsibility—it’s everyone’s job. Neglecting to educate employees about cybersecurity best practices leaves your business vulnerable to human error, which is often the weakest link in security. Before launching, conduct regular training sessions to teach employees about phishing scams, secure password management, and safe browsing habits. Awareness is key to creating a security-conscious workplace.

5. Neglecting to Back Up Data

Data backups are essential for every business. Cyberattacks, such as ransomware, can render data inaccessible, putting operations at a standstill. If you don’t have data backups, your business could suffer catastrophic losses. Set up automatic backups and test them regularly to ensure they work. Having a recent backup will help you quickly recover and resume operations if a cyber incident occurs.

6. Overlooking Security for Mobile Devices

As more business operations are conducted on mobile devices, overlooking mobile security is a critical mistake. Smartphones, tablets, and laptops are susceptible to cyber threats, especially if they’re not secured properly. Use device encryption, install security software on mobile devices, and require strong authentication for access. These steps can help safeguard sensitive business information on the go.

7. Not Complying with Data Privacy Regulations

Data protection laws such as the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) set strict guidelines for data handling. Failure to comply with these regulations can result in hefty fines and damage to your business’s reputation. Ensure your business adheres to these data privacy standards before launch to avoid potential legal issues.

8. Relying on Unsecured Wi-Fi Networks

Many startups operate from home offices or co-working spaces, often using public Wi-Fi networks. However, unsecured networks can expose your business to hackers. Use a virtual private network (VPN) to encrypt your internet connection when working on public networks. VPNs add an essential layer of security, making it harder for cybercriminals to intercept your data.

9. Ignoring Vendor Security Practices

If your business relies on third-party vendors or service providers, their security practices can impact your own cybersecurity. Failing to vet vendor security protocols can open up vulnerabilities. Choose vendors with strong cybersecurity measures, and don’t hesitate to ask about their data protection practices. Ensure they comply with industry standards to keep your business data safe.

Conclusion

Cybersecurity is an essential aspect of starting a business in the digital age. By avoiding these common cybersecurity mistakes, you’re taking critical steps to protect your new business from cyber threats. A proactive approach will not only help you prevent security breaches but also build trust with customers and partners. Take the time to invest in the right tools, educate your team, and establish strong security protocols. Setting up a secure foundation from the start will allow you to focus on growing your business with confidence.

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

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3 Acts Finding Voice and Built a Life as an Entrepreneur

Voice

Finding your voice and building a sustainable life as an entrepreneur can feel like daunting goals, but it’s achievable through intentional self-discovery, clear goal setting, and resilient execution. Entrepreneurship isn’t just about launching a business; it’s about creating a life that aligns with your values, strengths, and aspirations. Here, we’ll explore three essential stages, or “acts,” that can help you cultivate your entrepreneurial voice and build the life you envision.

Act 1: Self-Discovery – Unearthing Your Entrepreneurial Voice

In the journey of entrepreneurship, your voice represents more than just your brand’s tone or message; it embodies your unique perspective, purpose, and vision. To find it, you need a process of self-discovery, reflection, and aligning your passions with your mission.

1. Identify Core Values and Beliefs

Your entrepreneurial journey is most fulfilling when it’s built on your core values and beliefs. Take time to identify what truly drives you. Are you motivated by creativity, freedom, financial stability, or contributing to a cause? Your voice will resonate more authentically if it’s built on these foundational beliefs.

Action: Create a “Values Inventory.” Write down 5-10 values you hold dear, then prioritize them. Use these to guide your business direction and decision-making, ensuring your journey aligns with what’s most meaningful to you.

2. Understand Your Strengths and Weaknesses

Knowing your strengths and weaknesses can help you develop a voice that feels genuine and grounded. Consider skills you naturally excel in—public speaking, creativity, or strategic thinking—and areas where you might need improvement. By leaning into your strengths and acknowledging where to seek help, you’ll be better prepared to navigate your journey.

Action: Take a strengths assessment, such as the CliftonStrengths test, and consider asking friends or mentors for honest feedback on your blind spots.

3. Define Your “Why”

To sustain the energy and motivation required for entrepreneurship, it’s essential to have a compelling “why.” Simon Sinek’s concept, famously captured in “Start with Why,” highlights that understanding why you do what you do will connect you more deeply to your mission and communicate more powerfully to others.

Action: Write a “Purpose Statement” that encapsulates why you want to be an entrepreneur. This can serve as a reminder during challenging times and will also clarify your message to your audience.

Act 2: Vision Crafting – Designing Your Path and Mission

Once you have unearthed your core identity, it’s time to create a vision and define the actionable steps that will turn your passion into a sustainable business. Your vision guides your entrepreneurial direction, while your mission defines the unique value you’ll offer.

1. Create a Clear Vision Statement

Your vision statement should be a concise, aspirational declaration that summarizes where you want your entrepreneurial journey to lead. It doesn’t need to be overly complex—just a clear and motivating picture of the life and impact you aim to create.

Action: Ask yourself, “Where do I see myself and my business in five to ten years?” Write down a short statement that reflects this aspiration.

2. Set SMART Goals

Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals are crucial in translating your vision into concrete milestones. Goals help break down the overwhelming journey into manageable tasks, making each step more attainable and satisfying.

Action: For each quarter, set 1-2 key goals aligned with your vision. Break these goals down into smaller, achievable tasks that you can track weekly or monthly.

3. Define Your Unique Value Proposition (UVP)

Your UVP is what differentiates you in the marketplace. It’s a clear statement of the unique benefits and value that you, as an entrepreneur, provide to your audience. This is where your voice meets your value, allowing you to communicate more authentically and attract your target audience.

Action: Think about your audience’s needs and challenges, and determine how you uniquely address them. Draft a simple sentence that captures what makes you distinct.

Act 3: Execution with Resilience – Building and Growing Your Entrepreneurial Life

With a strong foundation and a clear path, the final act is about executing your plan with resilience. Here, flexibility, persistence, and continuous learning are key as you bring your entrepreneurial vision to life.

1. Develop a Resilient Mindset

Entrepreneurship is filled with challenges, from financial uncertainty to fluctuating demands. Building resilience helps you adapt to change, bounce back from setbacks, and stay motivated. Cultivate resilience by viewing obstacles as learning experiences and reminding yourself of your core purpose.

Action: Whenever you face a setback, write down three things you learned from the experience and how you can apply these lessons in the future.

2. Build a Support Network

A support network is invaluable in maintaining your momentum and sanity as an entrepreneur. This might include mentors, other entrepreneurs, family members, or online communities. A support system provides accountability, guidance, and encouragement during times of doubt.

Action: Reach out to one or two people in your industry and ask if they’d be interested in forming a mastermind group. Set up monthly check-ins where you can share updates, challenges, and ideas.

3. Embrace a Growth Mindset and Lifelong Learning

In a constantly evolving business landscape, a growth mindset enables you to adapt, innovate, and stay competitive. Adopt a mindset of continual learning, whether through reading, networking, attending workshops, or taking online courses to stay updated on trends and improve your skills.

Action: Allocate a few hours each week to read industry blogs, listen to podcasts, or take online courses relevant to your field. Continually investing in learning keeps you adaptable and inspired.

Conclusion: Charting Your Entrepreneurial Journey

Finding your voice and building a life as an entrepreneur is a rewarding yet challenging endeavor. By prioritizing self-discovery, crafting a clear vision, and executing with resilience, you’ll not only bring your entrepreneurial dreams to life but also sustain a fulfilling career that aligns with who you truly are. Each act of this journey contributes to creating a legacy that’s rooted in purpose, passion, and personal growth.

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

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Strategic Planning: Prepare Your Business for 2025

Strategic

Strategic planning is the backbone of every successful business, especially in a fast-evolving world where technological advancements, market fluctuations, and consumer expectations are constantly shifting. As 2025 approaches, business leaders need to fine-tune their strategies to ensure resilience and growth in the coming years. In this article, we’ll explore the key aspects of mastering your strategic planning to prepare your business for 2025. From assessing current trends to aligning your vision with actionable goals, strategic planning will be your road map to future success.

1. Understand the Importance of Strategic Planning in 2025

In today’s rapidly evolving business environment, strategic planning has become more crucial than ever. It helps businesses define their vision, set measurable goals, and create a path to achieve them. In 2025, the business landscape will likely be influenced by advances in technology, shifting consumer behaviors, sustainability demands, and more. Without a solid plan, businesses may find it challenging to stay competitive.

Strategic planning not only helps you navigate uncertainties but also provides a framework for making informed decisions. Businesses that proactively plan for future trends, risks, and opportunities are more likely to thrive.

2. Analyze Current Market Trends and Future Projections

To master your strategic planning, you must first analyze current market trends and anticipate future developments. For 2025, key areas to focus on include:

Digital transformation: Automation, artificial intelligence (AI), and data analytics will play larger roles in business operations.

Sustainability: Customers and investors are increasingly prioritizing sustainability. Companies that focus on eco-friendly solutions may gain a competitive edge.

Remote and hybrid work: The shift to more flexible work arrangements is expected to continue. Ensuring your business has the tools and culture to support this will be essential.

These factors, along with economic conditions and geopolitical influences, should inform your strategic decisions for the next few years.

3. Define Clear, Measurable Goals

Once you’ve assessed the market, it’s time to define your goals. When setting goals, it’s essential to follow the SMART framework — goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. This structure ensures that each goal is realistic and actionable, paving the way for success.

For example, instead of simply aiming to “increase revenue,” aim for “a 15% increase in revenue by the third quarter of 2025 through improved customer retention and expanded product offerings.” Having clear targets will guide your efforts and keep your team focused on the most critical tasks.

4. Align Your Strategic Vision with Company Culture

Your strategic plan should be a reflection of your company’s culture and values. When everyone in the organization understands the company’s direction, it’s easier to foster alignment and cooperation. To achieve this, communicate your strategic vision clearly and involve team members in the planning process.

If your culture values innovation, for instance, your strategy should include initiatives to encourage creative problem-solving and product development. An engaged workforce that feels connected to the company’s vision will be more motivated to contribute to its success.

5. Focus on Agility and Flexibility

Agility is key to thriving in uncertain environments. A strategic plan that is too rigid may not withstand sudden market changes. Therefore, as you plan for 2025, it’s important to create a flexible framework that allows for adjustments along the way.

Consider adopting an agile approach to planning. Break your long-term goals into smaller, short-term objectives that can be reviewed and refined as necessary. This way, you can respond more effectively to unexpected challenges and capitalize on new opportunities.

6. Strengthen Your Technological Infrastructure

Technology is transforming industries across the board. For your business to stay relevant in 2025, your strategic plan should include steps to strengthen your technological infrastructure. This may involve upgrading your software systems, investing in cybersecurity, or leveraging AI and machine learning to improve efficiency.

In addition, data analytics should play a critical role in decision-making. By analyzing real-time data, businesses can gain insights into consumer behaviors, operational inefficiencies, and emerging trends. This data-driven approach will enable you to make more informed, strategic decisions.

7. Invest in Employee Development

Your employees are your most valuable asset, and their skills will drive your business forward. As part of your strategic planning, ensure that you’re investing in the development and training of your workforce. In 2025, businesses will increasingly rely on specialized skills in technology, data science, and digital marketing.

Encouraging continuous learning and offering opportunities for professional growth not only improves employee retention but also ensures your business remains innovative and competitive.

8. Build Strong Customer Relationships

Customer loyalty is a major driver of sustainable growth. As part of your strategic planning, develop a customer-centric approach. Focus on delivering personalized experiences and consistently exceeding customer expectations. This can be achieved through better communication, improved customer support, and tailored products or services.

Incorporating customer feedback into your planning will also help you adapt more effectively to their changing needs.

9. Plan for Risk Management

No strategic plan is complete without a solid risk management component. As businesses approach 2025, global uncertainties such as economic downturns, supply chain disruptions, and cybersecurity threats could pose significant risks.

To safeguard your business, identify potential risks and develop contingency plans. This may involve diversifying suppliers, strengthening your cybersecurity measures, or creating a financial buffer to weather economic challenges.

10. Monitor Progress and Adjust Accordingly

Lastly, once your strategic plan is in motion, it’s important to continuously monitor progress and make adjustments as needed. Establish regular check-ins to review your goals and key performance indicators (KPIs). This allows you to course-correct if something isn’t working and ensures your plan remains relevant as conditions change.

Conclusion

Mastering your strategic planning is essential as you prepare your business for 2025. By analyzing market trends, setting measurable goals, investing in technology and employees, and remaining flexible in your approach, you can position your business for long-term success. The business landscape will continue to evolve, but with a robust and agile strategic plan, your company will be well-equipped to navigate the future confidently.

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

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Vultron Funded $4.85M to Scale AI Workflow Solutions

Workflow

Vultron, a San Francisco, CA-based company, has had significant development in the artificial intelligence (AI) industry. Vultron is a rapidly growing AI-driven workflow startup.

Vultron was funded $4.85 million. This investment marks a critical step in the company’s ambitious plan to expand its AI solutions, designed to streamline and enhance workflow across various industries. Craft Ventures and Long Journey Ventures led the seed funding round, which also included South Park Commons, Conviction Embed, and angel investors Gokul Rajaram, Josh Buckley, Lenny Rachitsky, and others.

Vultron has rapidly established itself as an innovator in the AI industry, particularly in its approach to integrating AI into business workflows. By harnessing cutting-edge AI technology, the company is able to automate and optimize a variety of business processes, thereby reducing inefficiencies, enhancing decision-making, and increasing productivity. Vultron’s platform is designed to be adaptable and scalable, allowing organizations of all sizes to seamlessly integrate AI solutions into their existing workflows.

The newly acquired funding will allow Vultron to expand its technology, strengthen its team, enhance its product offerings, and scale its operations globally. The demand for AI-powered workflow automation is skyrocketing as businesses continue to seek solutions that can help them navigate the complexities of modern operations.

The rising demand for AI technologies in workflows is no surprise. As organizations grapple with increasingly complex and data-driven environments, the need for automation and AI-enhanced decision-making has become critical. Vultron is addressing this gap by offering an AI platform that is easily integrated into various business functions, from customer service to supply chain management.

According to Mac Liu, CEO and co-founder of Vultron, our mission is to democratize access to AI technologies. They are committed to making these powerful tools available and accessible for businesses of all sizes, ensuring that no one is left behind in the AI revolution.

With the new funding, Vultron is poised for significant expansion. The company plans to bolster its operations, particularly by growing its engineering and sales teams. Additionally, Vultron is committed to accelerating its product development roadmap, enhancing its AI platform with more robust features tailored to specific industries such as finance, healthcare, and manufacturing.

One of Vultron’s key strengths lies in our ability to tailor AI solutions to meet industry-specific needs. For instance, in the healthcare sector, our AI algorithms can automate administrative tasks, such as patient scheduling and billing. In manufacturing, our AI-driven predictive maintenance tools can help reduce downtime and improve operational efficiency. This dedication to industry-specific solutions ensures that we meet the unique needs of our clients.

Moreover, Vultron aims to expand its partnerships with enterprise-level clients, providing them with AI solutions that are both scalable and adaptable to their unique operational requirements. By focusing on industry-tailored solutions, Vultron is positioning itself as a leader in AI-driven workflow automation.

By: K. Tagura

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

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Augmodo Funded $5.3M for Wearable Tech in Real-Time Inventory Tracking

Inventory

Augmodo is a Seattle, WA-based operator of a business tool intended to manage the retail workforce. The company offers various kinds of services with its software, which helps in route planning and automatically adapts to ever-changing product locations. It also keeps the data for out-of-stock product information, automatically scans the store, and builds a store reprogram, providing retailers with better shelf inventory intelligence and management.

Augmodo was funded $5.3 million led by Lerer Hippeau, with participation from Dunnhumby Ventures, NewFare Partners and other strategic angel investors of Simple Food Ventures. These investors bring not only financial support but also strategic guidance and industry connections, which will be instrumental in our growth and success.

The funds will be utilized to enhance and scale its real-time inventory and task-tracking platform, which leverages the power of wearable technology. Augmodo’s innovative solutions are set to streamline operational workflows in various industries, providing businesses with unprecedented efficiency and real-time data insights.

Augmodo’s platform stands out by uniquely integrating wearable technology with advanced software systems, providing real-time inventory and task completion tracking. This innovative approach is sure to pique the interest of businesses looking for efficient solutions.

Unlike traditional inventory management systems, which often rely on periodic checks or barcode scans, Augmodo’s solution provides continuous data monitoring. This allows for seamless real-time updates on inventory levels, worker task progress, and equipment availability.

Businesses have long grappled with inefficiencies and delays caused by outdated inventory systems. With Augmodo’s platform, organizations can look forward to streamlined operations, reduced human error, and increased transparency across all levels of their supply chain, bringing a wave of optimism for potential improvements.

The seed funding will primarily be used to develop Augmodo’s platform further and expand its capabilities. In addition to improving the software’s tracking accuracy and speed, the company plans to invest in research and development to explore how other wearable devices, such as smart glasses and biometric sensors, can enhance the platform. These enhancements will bring even more efficiency and convenience to our users.

Augmodo is tapping into this burgeoning market with a solution designed specifically for industries requiring precise tracking of physical assets and worker performance. Logistics, healthcare, and retail industries are already showing significant interest in integrating Augmodo’s wearable tech to improve operational efficiency.

As wearable technology grows in popularity, Augmodo’s innovative approach positions it at the forefront of a rapidly evolving market. The company’s blend of cutting-edge technology and practical solutions ensures that it will play a key role in shaping the future of enterprise operations, sparking excitement about the future possibilities.

By: K. Tagura

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

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Why is Quality Content Important for Your Business Growth?

QualityBusiness strategies have changed in the recent past and so have marketing strategies. Marketers are now more vigilant when it comes to applying quality content and innovative ideas in order to persuade potential customers. Similarly, analytical marketers are more inclined toward tracking metrics.

Many companies in the industry are excelling in product manufacturing; however, when it is comes to subjective elements related to content marketing, they lack the expertise. Creating high-quality content has become crucial in order to keep business flourishing and to avoid the risks that can damage brand image.

If you are an entrepreneur, you probably have experience of dealing with directives given by SEO experts, sometimes from Google itself.  But have you ever wondered what this SEO thing really has to do with the success and failure of content market strategy have you used them for your business growth? How does it affect the reputation of your business if the quality of the content is not good enough? Most importantly, what is the way to know if you have really produced great content?

If these questions seem relatable, we can help you find out the answers. We can help you walk through all the important aspects that Google considers when its assess content quality. Plus, you will find some crucial information about how quality content influences your business growth that eventually helps you improve your digital marketing strategies. The information will also help you generate relevant and quality content to grab the attention of your potential customers.

These are the key reasons that explain why creating high quality content is important for business growth?

Importance of Quality Content for Business Growth

There is no denying that powerful digital marketing can make or break your business.  According to expert marketers, a successful business greatly relies on its digital marketing strategies. From search engines to social media, it is high quality content that promotes your business effectively while maintaining your online presence.

Quality content creation is undeniably one of the most important parts of your digital marketing strategy. It does not only connect you with your target audience, but also builds trust between you and your customers.

To put it simply, high-quality content fuels your various marketing techniques. It acts as a base that promotes and endorses your business online. That is why giving attention to the content that it deserves is of paramount importance.

Let us take a look at some key reasons that make producing high quality content important for not only digital marketing purposes, but also business growth.

1.)  High-quality Content Educates Audience

Educating your audience is the very first step to reaching potential customers, especially when they are deciding whether a service or product is worth buying or not. In other words, before making a decision, having the full understanding of the options available is extremely important. That means as a seller it is your responsibility to provide the content that educates your customers properly.

Typically, educational content refers to well -maintained product pages, blog posts, and company homepage, etc.  Moreover, it may include reviews, tutorials, and any other content that can educate customers about your product or service.  It may also incorporate resources customers require to make informed purchasing decisions.

This content is only considered high quality if it is focused on educating the target audience about your business services and offerings.

In order to create valuable content to educate your customers, you need to take the concerns and questions of your customers into account. Your content needs to address the issues a customer faces.  Plus, it should reflect on how your product or service can resolve or relieve those specific issues and how it can make your customers’ life easier.

2.)  Fuel for SEO

Search engines have become the go to solution for anyone looking for an answer to his or her concern or question.  That makes optimizing the content that you create even more important if you want it to stay relevant for the customers.

It is the only way you can attract multiple new leads to your business portal.  However, it is only high-quality content that can help you fuel your SEO (Search Engine Optimization) strategies.

SEO is all about back links, website visitor and most importantly keyword placement. Your content allows you to build webpages that can fuel all these components. If there is no content, there will be no place for keywords, and for your visitors to get the information.

On the contrary, if you are producing excellent content that your customer is looking for and can relate to, reaching the top of search engines will not be difficult. The more customer flow you have, the more opportunities you will get for your business to grow.

3.)  Content is Important for Social Media Strategies

Social media platforms have completely revolutionized marketing strategies in the past few years.    They have become the easiest way to connect with potential customers. You can use it as a powerful tool to establish genuine relationships with your target audience to make a strong customer base.

Social media is not less than a direct way to approach your customers, maintain conversations, get customer feedback and drive new leads to your site.

However, all of this is fueled by high-quality content that basically enables you to retain your target audience. You can direct customers through your powerful Facebook post or Tweet to your website and encourage them to learn more about your services and products. This helps in establishing a better connection with the target audience. In addition to that, this is one of the ways you can make more visitors to go to your website and collect more information about your products. In other words, it can bring you more profit.

Final Thoughts

In a nutshell, there is no way an entrepreneur can deny the significance of digital marketing strategies as well as high quality content when it comes to business growth.  Keep in mind that quality content is crucial for developing connections with your target audience and driving them to your website.

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

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Big Marketing Wins for Small Businesses on a Budget

Big

In today’s competitive market, small businesses often face the daunting challenge of marketing their products or services on a tight budget. With limited resources, it can seem impossible to compete with larger companies that have massive advertising budgets. However, with strategic planning, creativity, and leveraging digital platforms, small businesses can achieve significant marketing wins without breaking the bank. In this article, we’ll explore some cost-effective marketing strategies that can help small businesses make a big impact.

1. Leverage Social Media Marketing

Social media platforms like Facebook, Instagram, LinkedIn, and TikTok offer excellent opportunities for small businesses to reach a vast audience without spending much money. With billions of users active daily, businesses can build their brand, engage with customers, and even promote products organically.

Start Small, Grow Big: Begin by creating a presence on the platforms where your target audience is most active. You don’t have to be on every social media network. Focus on 1-2 platforms where you can consistently engage with your followers.

Engage with Your Audience: Interact with your audience by responding to comments, sharing user-generated content, and posting relevant and engaging content. By creating authentic relationships, you foster brand loyalty and increase word-of-mouth marketing without spending a dime.

Content is King: Visual content—videos, images, and infographics—tends to perform better on social media. Fortunately, tools like Canva allow businesses to create professional-looking graphics without hiring a designer.

2. Tap into Email Marketing

Email marketing remains one of the most cost-effective ways to keep in touch with your customers and promote your business. It’s estimated that email marketing can deliver an average return on investment (ROI) of $42 for every $1 spent.

Build an Email List: Start by encouraging customers to sign up for your newsletter or special offers. You can offer a free resource or a discount to incentivize them to join your email list.

Segment and Personalize: By segmenting your list based on customer preferences, buying history, or location, you can send targeted messages that resonate with your audience. Personalized emails tend to have higher open rates and better engagement.

Use Free Tools: Platforms like Mailchimp and Sendinblue offer free plans with limited features, which are perfect for small businesses just starting with email marketing.

3. Collaborate with Other Local Businesses

Partnering with other local businesses can be a win-win situation for both parties. Collaboration allows you to tap into each other’s customer base without spending much on marketing.

Co-host Events: Whether it’s a virtual workshop, webinar, or even a joint giveaway, partnering with complementary businesses helps you expand your reach and attract new customers.

Cross-Promote: Promote each other’s products or services through social media, email newsletters, or physical flyers. This strategy helps both businesses reach a wider audience.

4. Take Advantage of Free Publicity

Public relations (PR) isn’t just for big corporations. Local news outlets, blogs, and even podcasts are always looking for interesting stories. As a small business, you can pitch your business story to gain free publicity.

Write a Press Release: If your business is launching a new product, hosting an event, or has an interesting story, send a press release to local newspapers, radio stations, or online publications. Many media outlets are willing to cover small businesses, especially if it’s a unique or feel-good story.

Get Featured on Blogs: Reach out to local bloggers or influencers in your niche. They may be interested in writing about your business, especially if it benefits their audience. In return, offer them free products or services.

5. Maximize the Power of SEO

Search Engine Optimization (SEO) is one of the best ways to drive traffic to your website organically. By optimizing your website content, you can rank higher on search engines, making it easier for potential customers to find you.

Local SEO: If you’re a local business, it’s essential to optimize your site for local searches. Make sure your business is listed on Google My Business, and encourage customers to leave positive reviews.

Optimize Content for Keywords: Do some keyword research to find out what terms your audience is searching for. Use these keywords naturally in your blog posts, product descriptions, and meta tags.

6. Create Shareable Content

Content marketing is a low-cost way to establish your expertise and attract potential customers. By creating valuable content, like blog posts, videos, or how-to guides, you can engage your audience and boost your online presence.

Guest Blogging: Write guest posts for other websites or blogs in your industry. This will help you gain exposure and drive traffic back to your website.

Encourage Sharing: Make it easy for your audience to share your content on social media. Create eye-catching visuals or write compelling headlines to increase your chances of going viral.

Small businesses don’t need a big budget to make a significant impact. By focusing on cost-effective strategies like social media marketing, email marketing, SEO, and collaborations, they can compete in the marketplace and achieve big wins. All it takes is creativity, consistency, and an understanding of your audience.

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

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Sandgarden Raises $4.5M for Seamless Enterprise AI Integration

Integration

Sandgarden, a NYC-based modularized platform, enables product-driven businesses to rapidly prototype, iterate, and deploy their AI integration.

Sandgarden was funded $4.5 million for a development that has positioned the company for rapid growth in the enterprise artificial intelligence (AI) market. The round of funding was led by Resolute Ventures and Crane Venture Partners, with participation from Panache Ventures, RMS, HearstLab, Locke Mountain Ventures, Jerry Neumann, and other angel investors.

Sandgarden’s platform is a standout in the market, offering a unique solution to the typical hurdles associated with large-scale technology implementation. It seamlessly integrates AI into existing workflows, addressing the complexity that often hinders AI adoption. This unique approach is expected to pique the interest of enterprises struggling with the technological challenges of AI integration, from managing data pipelines to deploying AI models at scale.

Its platform is designed to work across various sectors, allowing businesses to tap into AI’s potential without needing specialized knowledge or extensive infrastructure. The key lies in its ease of use—enabling companies to integrate AI tools and technologies into their operations with minimal disruption, regardless of the industry. This simplicity is expected to accelerate AI adoption rates, making Sandgarden’s offering particularly attractive to enterprises looking to innovate without the headache of a complex setup.

The $4.5 million raised will be allocated towards expanding the company’s platform, improving customer onboarding, and enhancing product features. Sandgarden has exciting plans to use the funds to scale its workforce, particularly in engineering, customer success, and sales teams, which are critical to supporting the growing demand for its services. This expansion presents a unique opportunity for talented individuals to join our team and be part of our growth journey.

Another critical aspect of Sandgarden’s mission is its contribution to bridging the AI skills gap in enterprises. The company’s platform integrates AI into existing systems and provides automated processes, reducing the need for highly specialized in-house AI teams. This is especially beneficial for mid-size companies or industries where AI talent is scarce or costly to retain. With Sandgarden’s platform, businesses can deploy AI-driven solutions without investing heavily in hiring or training.

With the enterprise AI market set to grow exponentially, Sandgarden’s platform is poised to make a significant impact. As businesses increasingly seek to use AI to improve operational efficiency, enhance customer experience, and unlock new revenue streams, Sandgarden’s plug-and-play solution for integrating AI into complex systems positions it as a key player in this growing sector.

With a clear mission of making AI accessible to every enterprise, Sandgarden is well-positioned to transform the enterprise AI landscape. As the demand for streamlined AI integration solutions continues to rise, this investment will allow Sandgarden to stay ahead of the curve, driving innovation and simplifying AI adoption for businesses worldwide.

By: K. Tagura

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Aspects that Trigger Your Customers Buying Interest

Customers

Irrespective of how exquisite the product or service is, it might not sustain itself in the market for long if the makers or providers are not aware of the reasons behind the success of their product or service. It’s crucial for any business to understand their customers – thoroughly get into the minds of consumers – to sustain and thrive in this world of stiff competition.

We human beings generally have the same mental forces that drive us to take certain actions. For a business to be successful it is highly recommended that it identifies those driving forces and utilize them as part of their marketing strategies. This is because our minds work in strange ways, leading us to take actions that we ourselves are not even fully aware of.

The three questions that all businesses should ask themselves regularly are; what do we know about our customers? What makes our customer buy a certain thing from us over everything else and everyone else in the market? What impact will your product or service have on the lives of your customers?

What Do We Know about our Customers?

Having knowledge of the very basic things, such as name, age, gender, etc, to having in-depth knowledge of demographic, psycho-graphic, and socio-economic factors provides a multi-dimensional view of your customers’ choices.

It allows businesses to strategically analyze these insights and find patterns to anticipate the current and future needs of their customers.

Whether it’s a B2B, B2C, or any other kind of business, knowing your customers – their likes and dislikes, interests and disinterest, cravings and distaste -is imperative before striking a deal. It’s actually quite simple, knowing about your customers will make things easy for you as well as them.

Here you’ll implement a crucial cognitive rule; less is more. We do tend to opt for the shortest ways to achieve the fastest results. By using words like easy, convenient, fast, and systematic in marketing campaigns businesses implicitly, as well as explicitly, gives out a vivid message that they are the simplest solution providers to individuals’ problem.

This ensures success in generating current and well as future sales. Even simple transactions, such as ordering a pizza or buying clothes, if the organization will already have insights about the previous orders that the customer placed, they can easily make customized suggestions to that customer. They can also skip taking the basic details about their home address, phone number, etc, and most importantly they can ensure an optimum level of satisfaction from the customers’ side.

What makes our customers buy a certain thing from us over everything else and everyone else in the market?

Think of this as someone choosing a life partner; what possible reasons they could have to choose you over anyone else, and what possible reasons could they have to break-up with you and move on to your competitor.

Looking on the bright side, businesses can easily find answers to these questions, as compared to individuals. Fortunately, businesses can be divided into multiple characteristics, from service, price, magnitude, and recognition to customers’ experiences, product range, and accessibility – to name a few – to access their current and future progress.

It is worthwhile to find that the reasons behind the choices that your customers make helps you discover your Unique Selling Proposition (USP). Your USP is the gist of this answer; it determines why your customers show a certain level of interest in you over your competitors. Your USP can (and in my view should) change with changing market trends and you can even have different USPs for different customers.

Businesses should always have the big picture in mind that with this one transaction they are making way to many more. One way of achieving this is by providing customized product or service. This will make your customers feel important and you will let them know that you actually care about their needs.

Don’t give them a reason to be back, but make sure that they have a choice that if they do, their query will be the most important duty you have to perform. Furthermore, it is even more fruitful to have your USP constantly in-check because if your competition has adopted your USP, then it is not unique anymore, and your customer can easily switch to your competitors.

Moreover, we as homo-sapiens have a tendency to grow indifferent toward monotonous things. Hence, it is advisable that products, marketing campaigns, packaging, and other elements associated with selling a product or service, are revised after every few months or so.

This creates a sense of novelty and it is scientifically proven that experiencing something new releases dopamine in the human brain that plays a vital role in motivating behavior, thus driving more sales.

What impact will your product or service have on the lives of your customers?

A business’ duty does not end after ensuring successful sales of their product; on the contrary, it starts from there. Businesses would want to ensure that customers have a great experience using their product or services to not only make a long-lasting relationship with that one customer, but also to exponentially increase sales through the referral of all the satisfied customers.

Did you know that consumers are two times more inclined to share their bad customer service experience as compared to a positive one! Moreover, it costs 5 times more to engage a new customer as compared to sustaining an existing one.

We as individuals would know this very well that we tend to love taking advice – whether in business or in our personal matters – consultation has always been that one thing which gives us a sense of assurance and guides us to a specific path or thing. Likewise, that is the power of referrals.

Businesses can ask their customers to refer them and let individuals know that their references are highly appreciated or they can utilize the most powerful cognitive tool to ensure their attention toward the product that is – memory. By associating products or services with top celebrities in a marketing campaign, it not only triggers a memory whenever the consumer spots the product, but subconsciously they are already drawn toward that particular product or service.

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Fermah Funded $5.2M to Simplify ZK Proof Generation

Proof

Fermah, a NYC-based, developer of proof generation layer platform intended to offer marketplace support to its users. The company’s platform manages supply and demand size with the help of machines such as GPUs and FPGAs, enabling users to get cheap, fast, and reliable ZK-proof generation.

Fermah was funded $5.2 million led by a16z CSX fund and Lemniscap with participation from Bankless Ventures, Longhash Ventures, P-OPS team, Public Works, ZK Validator, Lambda Class, Daedalus, Zero DAO, Velocity Capital, and Daemon Ventures, as well as angel investors including former Coinbase CTO and a16z. The company intends to use the funds to accelerate product development and team expansion.

Fermah’s mission is to abstract away the complexity involved in creating and using ZK proofs, making them accessible to developers and businesses without requiring deep cryptographic knowledge. By doing so, Fermah aims to unlock new use cases for ZK proofs across various industries, from decentralized finance (DeFi) to secure data sharing in enterprise environments.

The core value proposition of Fermah’s platform lies in its user-friendly interface and developer tools that simplify ZK proof generation. Instead of writing intricate cryptographic code, developers can use Fermah’s APIs and tools to easily integrate ZK proofs into their applications. This abstraction layer reduces both the time and expertise needed to deploy secure and privacy-preserving solutions, opening the doors for wider adoption.

Fermah also plans to invest in community-building efforts, providing resources and support for developers interested in using ZK proofs in their projects. By fostering an ecosystem around their platform, Fermah aims to drive innovation in how ZK proofs are used across industries.

The significance of Fermah’s platform extends beyond simply making ZK proofs easier to generate. It represents a broader trend of abstracting complex technologies to make them more accessible and usable by the developer community. In much the same way that cloud providers like AWS abstract the complexity of infrastructure management, Fermah is doing the same for cryptography with its ZK proof tools.

This strategic positioning could make Fermah a key player in the future of decentralized technology. As industries continue to shift towards privacy-centric solutions, the demand for technologies that can protect user data while ensuring security will only grow. Fermah’s platform could serve as the foundational layer for a new wave of applications built on ZK proofs.

With fresh capital in hand, Fermah is poised to accelerate its growth trajectory. In the short term, the company plans to enhance its platform by adding new features that further streamline ZK proof generation. Long-term, Fermah aims to expand its customer base by targeting industries beyond blockchain, including finance, healthcare, and government sectors where privacy-preserving technologies are in high demand.

Fermah’s success in simplifying ZK proofs could also inspire other startups and tech companies to explore similar strategies, potentially leading to broader adoption of privacy-focused technologies across the tech landscape.

By: K. Tagura

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.