Posted on

Strategies You Must Follow for Growing Your Business

Growing

In today’s competitive marketplace, growing a business isn’t just about working harder—it’s about working smarter. While many entrepreneurs are driven by passion and determination, strategic planning and executing key growth steps can make all the difference in building a successful and sustainable business. Whether you’re launching a startup or scaling an existing enterprise, following the right steps is crucial for long-term success.

In this article, we’ll walk through the essential steps you can’t miss when growing your business, focusing on how to establish a solid foundation, reach your target market, and ensure consistent growth.

1. Conduct Market Research

One of the first and most vital steps in growing your business is understanding your market. Market research allows you to gather insights about customer needs, behaviors, and trends, giving you a competitive edge. Knowing your competition, industry standards, and where your product fits into the market will enable you to make informed decisions.

Key Aspects of Market Research:

  • Target Audience Identification: Understand who your ideal customers are. What are their needs, pain points, and preferences?
  • Competitor Analysis: Study your competitors to learn about their strengths, weaknesses, and gaps in the market.
  • Industry Trends: Stay updated with the latest trends in your sector to capitalize on emerging opportunities.

2. Build a Strong Business Plan

A solid business plan is essential for guiding your business’s growth. It outlines your goals, strategies, and the steps you’ll take to achieve them. Your business plan should serve as a roadmap, helping you stay focused and aligned with your long-term objectives.

Elements of an Effective Business Plan:

  • Executive Summary: Briefly describe your business, its purpose, and what you aim to achieve.
  • Market Analysis: Incorporate the insights from your market research.
  • Marketing and Sales Strategy: Define how you’ll attract and retain customers.
  • Financial Projections: Create a forecast of your revenue, expenses, and profitability.
  • Operational Plan: Detail the day-to-day operations and logistics needed to run your business efficiently.

3. Establish Your Brand Identity

A strong brand identity sets your business apart and makes it recognizable in a crowded market. Branding goes beyond just a logo or tagline—it encompasses your company’s values, mission, and how you communicate with your audience.

Steps to Build a Strong Brand:

  • Develop a Unique Value Proposition (UVP): Clarify what makes your product or service stand out from the competition.
  • Create a Consistent Brand Message: Ensure that your messaging across all platforms (website, social media, emails) reflects your brand’s identity and values.
  • Design a Memorable Logo and Visual Identity: Your logo, colors, and fonts should create a lasting impression and be consistent across all marketing materials.

4. Focus on Building an Online Presence

In today’s digital age, having a strong online presence is critical to business growth. Whether it’s through your website, social media platforms, or online marketplaces, being visible to potential customers is essential.

Tips for Building an Effective Online Presence:

  • Optimize Your Website for SEO: Ensure your website is user-friendly, mobile-responsive, and optimized for search engines. This will help drive organic traffic to your site.
  • Leverage Social Media Marketing: Engage with your target audience through platforms like Facebook, Instagram, and LinkedIn. Share content that resonates with your followers and showcases your expertise.
  • Utilize Email Marketing: Build and nurture your email list to keep your audience informed about new products, offers, and industry news.

5. Develop a Scalable Sales Strategy

Growth isn’t just about attracting more customers—it’s about doing so in a sustainable way. A scalable sales strategy allows you to grow your revenue without overwhelming your resources.

Components of a Scalable Sales Strategy:

  • Identify the Best Sales Channels: Figure out which platforms or methods (e.g., e-commerce, direct sales, partnerships) work best for reaching your customers.
  • Automate Where Possible: Invest in automation tools for lead generation, email marketing, and customer relationship management (CRM) to streamline processes.
  • Build a High-Performing Sales Team: Hire, train, and empower a sales team that understands your products and can communicate the value to potential clients.

6. Prioritize Customer Experience

Customers are the backbone of any business. Providing a positive customer experience will not only boost customer loyalty but also lead to word-of-mouth referrals. Focusing on customer satisfaction should be at the heart of your growth strategy.

Ways to Improve Customer Experience:

  • Offer Exceptional Customer Service: Respond promptly to customer inquiries and resolve issues with a personalized touch.
  • Collect Feedback: Regularly ask for customer feedback to identify areas where you can improve.
  • Personalize the Experience: Use customer data to tailor your offerings and communications. Personalization can significantly enhance customer retention.

7. Invest in Employee Development

Your team is one of your most valuable assets. To grow your business effectively, you need to build a team that is skilled, motivated, and aligned with your vision. Investing in employee development will not only improve productivity but also create a positive work environment.

Strategies for Employee Development:

  • Provide Training and Education: Offer ongoing learning opportunities to help employees stay updated with industry trends and improve their skill sets.
  • Encourage Leadership Development: Identify potential leaders within your team and provide mentorship and leadership training.
  • Foster a Positive Work Culture: Create an environment where employees feel valued and motivated to contribute to the business’s success.

8. Monitor Financial Performance

To ensure your business is on track for growth, you must keep a close eye on your financial health. Regularly monitor key financial metrics such as cash flow, profitability, and expenses.

Key Financial Metrics to Track:

  • Cash Flow: Monitor the inflow and outflow of cash to ensure your business can cover its expenses and invest in growth opportunities.
  • Profit Margins: Keep track of how much profit your business is making after deducting expenses.
  • Return on Investment (ROI): Evaluate the effectiveness of your investments in marketing, sales, and other growth strategies.

9. Leverage Strategic Partnerships

Collaborating with other businesses can accelerate your growth by giving you access to new customers, resources, and expertise. Strategic partnerships can also help reduce costs and increase efficiency.

Types of Strategic Partnerships:

  • Supplier Partnerships: Collaborate with suppliers for better pricing, priority access, or exclusive deals.
  • Affiliate Marketing: Partner with influencers or affiliate marketers to promote your products in exchange for a commission on sales.
  • Co-Branding: Team up with another brand to create a joint product or marketing campaign that benefits both parties.

10. Stay Adaptable and Innovative

Finally, one of the most important steps you can’t miss is the need to remain flexible and adaptable. The business landscape is constantly evolving, and being able to pivot when necessary can help your business stay competitive.

How to Stay Adaptable:

  • Embrace Innovation: Keep an eye on technological advancements and industry disruptions that could impact your business.
  • Encourage Experimentation: Be willing to test new ideas, whether in product development, marketing strategies, or operational processes.
  • Stay Customer-Focused: Continuously evolve your offerings based on customer feedback and market demands.

Conclusion

Growing a business takes time, effort, and a well-thought-out strategy. By following these critical steps—conducting market research, building a strong business plan, establishing your brand, enhancing your online presence, and more—you’ll be setting your business up for sustainable success. Remember, growth is not a one-size-fits-all process; it requires continuous learning, adaptation, and innovation.

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

Posted on

These Are the Reasons You Are Struggling With Sales

Sales

Converting sales is a difficult task for any business but for some, it’s much harder. Whether you’re a B2C or B2B company, your sales team works tirelessly to reach their quota and help the business achieve its goals. However, no matter how hard they work, it seems like your sales team can’t lure in enough willing buyers. You know what they say, work smarter, not harder.

It doesn’t matter how much effort you are putting into the sales operation; it won’t make a difference if you’re going in the wrong direction. There are reasons why your company is struggling with making sales, and you need to understand them before coming o a solution.

You Haven’t Adapted To Change

The economic climate changes whenever a new wave of innovation and technology hits. Hence, if your business isn’t making as many sales as before, it might be because you are using obsolete systems. Ever since the proliferation of social media, analytics, and big data has come onto the scene, things have changed.

To get ahead of competitors, it’s crucial that your company adapt to these changes. Take big data and analytics, for instance. Many companies still haven’t embraced the importance of data and trends that you can derive from it. Once you do, you’ll begin to understand many things; why a sales drive failed, why you’re losing customers, and what makes a marketing campaign powerful.

You’re Putting a Cap on Commissions

For your sales team, motivation is knowing that, on a good day, they can take home a huge commission without worrying about capping. Capping commissions can stop your sales team from closing more sales and striving to go higher than a specific quota. Numerous studies prove that putting a cap on commissions can hurt overall revenue and productivity.

The results of such studies conclude that companies should remove caps from commissions. Once respective companies did so, they saw their revenue rise by almost ten percent. So don’t worry about having to pay your sales representatives large commissions, because they probably helped your company make a huge profit.

You’re Not Following Up On Every Lead

Sales representatives seem to lose their enthusiasm to follow up with every lead they come across. Instead, they only work towards ones they feel like they can convert. This guesswork makes things very confusing, especially since your sales team is relying on their gut feeling rather than an objective factor.

Take out records of how much your sales team has followed up with old leads. The reason for poor sales could be that they are ignoring certain leads, which results in your company closing fewer sales. It’s crucial that you remember how every consumer is a potential customer in one way or another, so it’s best never to ignore a lead.

Inadequate Marketing

All parts of a business have to work together to drive sales and boost customer retention. The marketing department of a company plays an integral role in giving sales representatives the leads they need. It often happens that a marketing team is unable to deliver qualified leads to sales representatives.

This step hurts your company’s numbers, and you need to improve by improving marketing efforts. This process can involve launching a well-planned Google AdWords campaign and other solutions that have the potential to boost sales.

You’re Unaware of Competition

Even though you’re looking at your competitor’s numbers, there’s a chance that you aren’t learning what they’re doing right. A large part of your understanding should come from what our competitors are doing. You need to invest in research and data about rival companies who have better sales numbers than you.

This research can provide you with valuable insight that determines what you’re doing wrong. Although you don’t have to imitate your competitors, there’s always something you can learn from them, and that’s not a bad thing.

No Training Programs

The only way for a company to go forward is if it invests significant time and resources into improving its employees. It’s unrealistic to expect your sales representatives to learn new things on a job that’s so demanding. When they’re following up on leads throughout the day, your employees won’t be interested in learning about new findings from sales research papers.

That’s why you need to build their skill set by bringing in the right expert. Sales mentors are one way that large corporations are boosting their numbers. Hiring an expert on sales is a valuable initiative that you can take, to improve your firm’s numbers. A sales mentorship also increases morale and helps your representatives develop stronger relationships with their colleagues.

Your Sales Team Lacks a Process

In every company’s sales department, leaders have to develop a process, which representatives should use to make a sale. When there’s no sales process in place, your representatives could be mindlessly trying to chase after leads without examining any weaknesses. At this point, it’s possible that your team is implementing a random process, so even an informal one will yield better results.

Instead of letting representatives do whatever they want, however, they want to do it, sales leaders should begin by establishing an informal process as to how they should get things done. Once you follow leads in a way that’s systematic and consistent, you can move from an informal process to a formal and dynamic one.

Conclusion

Therefore, now that I’ve listed out what your company’s sales team could be doing wrong, it’s time to recap what you should be doing to solve the problem. For starters, you need to adapt to changing climates of the industry by implementing new technology and software.

Next, you need to rethink the cap on commissions and improve your marketing strategy. After that, you should learn about your competitor’s solutions and try to understand the theories behind them. Assign focused and dedicated sales leaders to your department so they can implement a sales process. In addition, most importantly, there should be sales training and mentorship programs in place to enhances your sales representatives’ productivity.

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

Posted on

Why is Quality Content Important for Your Business Growth?

QualityBusiness strategies have changed in the recent past and so have marketing strategies. Marketers are now more vigilant when it comes to applying quality content and innovative ideas in order to persuade potential customers. Similarly, analytical marketers are more inclined toward tracking metrics.

Many companies in the industry are excelling in product manufacturing; however, when it is comes to subjective elements related to content marketing, they lack the expertise. Creating high-quality content has become crucial in order to keep business flourishing and to avoid the risks that can damage brand image.

If you are an entrepreneur, you probably have experience of dealing with directives given by SEO experts, sometimes from Google itself.  But have you ever wondered what this SEO thing really has to do with the success and failure of content market strategy have you used them for your business growth? How does it affect the reputation of your business if the quality of the content is not good enough? Most importantly, what is the way to know if you have really produced great content?

If these questions seem relatable, we can help you find out the answers. We can help you walk through all the important aspects that Google considers when its assess content quality. Plus, you will find some crucial information about how quality content influences your business growth that eventually helps you improve your digital marketing strategies. The information will also help you generate relevant and quality content to grab the attention of your potential customers.

These are the key reasons that explain why creating high quality content is important for business growth?

Importance of Quality Content for Business Growth

There is no denying that powerful digital marketing can make or break your business.  According to expert marketers, a successful business greatly relies on its digital marketing strategies. From search engines to social media, it is high quality content that promotes your business effectively while maintaining your online presence.

Quality content creation is undeniably one of the most important parts of your digital marketing strategy. It does not only connect you with your target audience, but also builds trust between you and your customers.

To put it simply, high-quality content fuels your various marketing techniques. It acts as a base that promotes and endorses your business online. That is why giving attention to the content that it deserves is of paramount importance.

Let us take a look at some key reasons that make producing high quality content important for not only digital marketing purposes, but also business growth.

1.)  High-quality Content Educates Audience

Educating your audience is the very first step to reaching potential customers, especially when they are deciding whether a service or product is worth buying or not. In other words, before making a decision, having the full understanding of the options available is extremely important. That means as a seller it is your responsibility to provide the content that educates your customers properly.

Typically, educational content refers to well -maintained product pages, blog posts, and company homepage, etc.  Moreover, it may include reviews, tutorials, and any other content that can educate customers about your product or service.  It may also incorporate resources customers require to make informed purchasing decisions.

This content is only considered high quality if it is focused on educating the target audience about your business services and offerings.

In order to create valuable content to educate your customers, you need to take the concerns and questions of your customers into account. Your content needs to address the issues a customer faces.  Plus, it should reflect on how your product or service can resolve or relieve those specific issues and how it can make your customers’ life easier.

2.)  Fuel for SEO

Search engines have become the go to solution for anyone looking for an answer to his or her concern or question.  That makes optimizing the content that you create even more important if you want it to stay relevant for the customers.

It is the only way you can attract multiple new leads to your business portal.  However, it is only high-quality content that can help you fuel your SEO (Search Engine Optimization) strategies.

SEO is all about back links, website visitor and most importantly keyword placement. Your content allows you to build webpages that can fuel all these components. If there is no content, there will be no place for keywords, and for your visitors to get the information.

On the contrary, if you are producing excellent content that your customer is looking for and can relate to, reaching the top of search engines will not be difficult. The more customer flow you have, the more opportunities you will get for your business to grow.

3.)  Content is Important for Social Media Strategies

Social media platforms have completely revolutionized marketing strategies in the past few years.    They have become the easiest way to connect with potential customers. You can use it as a powerful tool to establish genuine relationships with your target audience to make a strong customer base.

Social media is not less than a direct way to approach your customers, maintain conversations, get customer feedback and drive new leads to your site.

However, all of this is fueled by high-quality content that basically enables you to retain your target audience. You can direct customers through your powerful Facebook post or Tweet to your website and encourage them to learn more about your services and products. This helps in establishing a better connection with the target audience. In addition to that, this is one of the ways you can make more visitors to go to your website and collect more information about your products. In other words, it can bring you more profit.

Final Thoughts

In a nutshell, there is no way an entrepreneur can deny the significance of digital marketing strategies as well as high quality content when it comes to business growth.  Keep in mind that quality content is crucial for developing connections with your target audience and driving them to your website.

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

Posted on

Pros and Cons of Social Media Marketing for Business

Social Media

In the last decade, social media grew exponentially from being a digital channel for interacting with others into a powerful digital marketing tool for businesses.

With over 3.5 billion daily active social media users, there’s really no limit to how far you can go with it. Just imagine how many of them can eventually become your customers!

But, as you jump on the bandwagon of Social Media Marketing (SMM), you have to properly plan and assess the impact and effectiveness of SMM for your brand. This is because, just like with most things, there are two sides to the coin of social media marketing.

If done efficiently, one side promises success, while the other side can be detrimental to your business. While on the one hand, there are businesses who owe a great percentage of their success to social media, there have also been brand disasters, thanks (but, no thanks) to social media. So, in this post, we’ll be discussing some of the Pros and Cons of Social Media Marketing to enable you make informed decisions that will set the pace for profitable digital marketing. Let’s Dive in!

The Pros of Social Media Marketing

Business owners and marketers are going gaga over social media these days. Well, you can’t really blame them. Social Media Marketing comes with a lot of perks, and let’s talk about some of these:

Low-Cost Strategy

Compared to other marketing tactics, social media is significantly low cost, and this makes it very appealing. The most popular social media platforms are available to join for free, and all interaction tools are also free.

However, to get the most out of social media, some businesses are investing full time in SMM strategies such as content generation, digital design, page setups, influencers, and maintenance. On average, all these cost between $4000 to $7000 monthly.

But do you know what? This is relatively more cost-effective than the average of 11.1% of revenues spent on traditional marketing. SMM gives you excellent ROI for less financial investment!

Larger Audiences

Do you want to gain traction in your industry? If Yes, then social media is a powerful tool to use in achieving this. And this is one of the main benefits SMM has over traditional marketing.

While traditional media marketing only caters to fixed audiences (TV viewers, magazine readers, etc.), SMM allows you to reach out to a global audience that is unlimited in reach and scope.

Social Media is an open marketplace. With SMM, you are reaching out to a market space filled with both your existing and potential buyers who need a little push from you to decide whether or not to buy from you.

No Demographic Restriction

What’s more, social media marketing is not restricted by demographics such as sex, social status, and age. Current statistics show that 90.4% of millennials, 77.5% Gen-Z, and 48.2 baby boomers are active social media users.

So, you can have a big market for the age group you are targeting for your products and services. It’s even more impressive that SMM can pass your targeted demographic market and pave new channels for leads generation and sales.

Go International

Before we move on to the next advantage, we should also mention that SMM helps businesses that are struggling to get into the international market.

Thanks to the vast worldwide reach of social media, it becomes effortless for you to reach new potentials outside your suburb, city, or country. Facebook, in particular, has over 89% monthly active users who live outside the US. The audience potential of SMM is huge!

Brand Loyalty

It’s one thing to have customers, and it’s another thing to have a group of returning customers who are fans of your brand. This should be your goal, and social media can help you achieve this.

How?

Well, with social media, you can demonstrate your personality to customers and also tell your brand story. It helps you interact with customers, build relationships, show them that you care, and boost your reputation. This will, in turn, foster long-term loyalty.

Reports from Social Media Today show that;

  • Almost 70% of consumers have used social media for customer service-related issues at least once
  • Customers spend 20% to 40% more with companies that respond through social media

Market place Insights

Another plus of listening and engaging with customers in online conversations is that it will help you find out more about their problems, preferences, needs, likes, and dislikes.

These insights are crucial to the success of any business. They give you information on areas to improve turnouts and get ahead of your competitors.

The Cons of Social Media Marketing

For all the advantages of social media, it is not 100% perfect. There are some cons to Marketing that can lead to undesirable impacts on your brand.

Time Consuming

If you’re already into SMM, then you’d agree how much time it consumes. According to industry reports, 64% of digital marketers spend a minimum of 6 hours on Social Media Marketing.

And that’s not even the worse of it. The other 37% spend an average of 11 hours on SMM. Most business owners who want to get tangible results from their SMM efforts find this time-consuming.

Even more frustrating, if your time spent on SMM isn’t done correctly, it will lead to zero results or traffic that don’t convert into leads or sales.

Hard to Measure ROI

It is hard to define the ROI from social network marketing. A recent study indicates that 89% of digital marketers would want to know the exact ROI of their efforts on social network platforms.

Only 37% have a handle on defining the results of their SMM efforts; 35% say they aren’t sure they are correctly measuring ROI; 28% say they don’t know how to measure at all.

What’s more, it can take a long time – months, or even years before your SMM efforts start yielding sales and customer loyalty.

Loss of Control

The worldwide reach of social network means it attracts all kinds of users, including negative and malicious persons. Anything you post online is subject to comments and criticism. Providing a medium for people to publish damaging comments about your brand is literally the stuff of nightmares.

We should also mention that these negative people include scammers, spammers, trolls, hackers, and all other sorts who want to harm your online credibility.

Bottomline

From all the salient points we have discussed above, we can see that marketing really does deliver favorable results for your business.

In fact, consumers expect all brands to have a social network presence – as much as 63% of them. And 90% of social network users communicate with a brand using Facebook, Twitter, Instagram, LinkedIn, etc.

So, it is crucial for you to up your game and remain conscious of sticking to the best practices. This will allow you to get the most out of Social Media Marketing.

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

Posted on

Overcoming the Top Challenges Startups Face

Challenges

Starting a new business is an exciting journey filled with potential and opportunities. However, startups often encounter numerous challenges that can impede their growth and success. Understanding these common obstacles and knowing how to tackle them effectively is crucial for any entrepreneur aiming for long-term success.

1. Financial Management

One of the primary challenges for startups is managing finances. Limited funding and cash flow problems can hinder operations and growth. To overcome this, startups should create a detailed financial plan, monitor expenses closely, and explore various funding options such as venture capital, angel investors, and crowdfunding. Additionally, maintaining a lean budget and prioritizing essential expenditures can help sustain financial health.

2. Building a Strong Team

Finding and retaining the right talent is another significant hurdle. Startups often compete with established companies for skilled employees. To attract top talent, offer a compelling vision, create a positive work culture, and provide competitive compensation packages. Additionally, investing in employee development and fostering a collaborative environment can enhance team loyalty and productivity.

3. Market Competition

The competitive nature of the market can be daunting for new businesses. Startups must differentiate themselves by identifying a unique value proposition and targeting a specific niche. Conducting thorough market research and staying attuned to industry trends can help startups adapt and innovate. Building strong customer relationships and leveraging digital marketing strategies can also boost visibility and competitiveness.

4. Scaling Operations

Scaling operations efficiently is essential for growth but can be challenging without proper planning. Startups should focus on creating scalable processes and investing in technology that supports expansion. Outsourcing non-core activities and automating repetitive tasks can streamline operations and allow the business to scale more effectively.

5. Navigating Legal and Regulatory Issues

Compliance with legal and regulatory requirements is crucial but can be complex and time-consuming. Startups should seek legal counsel to ensure they meet all necessary regulations and avoid potential pitfalls. Staying informed about changes in laws and regulations pertinent to the industry is also vital for long-term compliance.

Conclusion

While startups face numerous challenges, understanding these obstacles and implementing strategic solutions can pave the way for success. By effectively managing finances, building a strong team, staying competitive, scaling operations, and navigating legal issues, startups can overcome these common hurdles and achieve sustainable growth.

Who we are: Funded.com is a platform that is A+ BBB accredited over 10+ years. Access our network of Angel Investors, Venture Capital or Lenders. Let us professionally write your Business Plan.

Posted on

How to Identify Your Small Business Differentiator and Why

differentiator

When you are the owner of a small business, there are times when the scale of bigger companies can overwhelm you. At these times, you may wonder what you have that will make potential customers pick your brand over another. This particular factor is a business differentiator, and it helps consumers in the market identify you and set you apart from other brands.

Differentiating your company from the rest is an integral part in developing a brand, and it’s become even more difficult in recent years since it’s not merely enough to be just better than others; you need to be different. You may not have realized it yet, but being a small business is a differentiator on its own, you need to leverage it and market it enough. Here’s how you can identify your small business’ differentiators.

Analyze Your Competition

Finding your differentiator starts by learning what makes your competitors different. You need to maintain a neutral position and evaluate your competitor to know what their strengths and weaknesses are. What do they offer? What do they do better than you? How do they treat their customers?

Once you answer these questions, you discover their weak and strong points, as well as your own. At this point, you can decide whether you want to change the direction of your business to make it better than your competitors or market an aspect of your brand that’s already there.

Be Familiar with the Customer Experience

A benefit of being a small business owner is personally having experienced the life of an average consumer. By knowing the shortcomings of a large-scale company customer experience, you know what to develop in your own company. However, when working on differentiators, it’s time to start by scratch so you should map the various aspects of being a customer. What do they value? What dissuades them from buying?

You need to work on ways to build a consumer’s awareness of a need that your company can fulfill. It’s only after a consumer realizes that they need something that they will look towards brands that can provide them with a solution. You need to assess how your target demographic makes buying decisions, and whether your brand aligns with that thought process or not.

Another factor you should consider is how your customer will use your product and whether they will require any help with it after their purchase. Look towards your competitors and see what they offer, and see what you can provide when compared to them.

Assess Whether You Meet Customer Expectations

Once you’ve mapped out different points in a customer’s overall experience with your brand, you need to assess whether you meet expectations at each point. For instance, the first time a customer interacts with your brand, they expect a friendly approach that tries to understand their problem. Now you need to know if you come for your customer’s wallet at every encounter, or if there’s an empathetic side to you.

If you step into their shoes and see things from their point of view, you can ask yourself ‘do I want to be sold a product this way?’, ‘does this item have everything I need?’ and ‘has the brand tried to understand me and my problem?’ You need to learn whether your product motivates them to buy it.

The wrong approach is to focus solely on your product because that’s not what customers emphasize on when buying a product. The best way is to address different aspects of the customer experience and develop all of them.

Know Your Strengths

The first and foremost strength of being a small business is giving customers the attention they need. Since you’re not managing branches everywhere, you can afford to look after a minimal customer base.

Other than that, each business has its strengths when compared to other brands. It could be your amazing marketing, your customer loyalty programs, or your approach to customer service. Also, a small business operates on values, so they understand the needs and requirements of the average person.

Get Involved in the Community

The community you operate in should be your focus when expanding your reach. By making an impact on your community, your brand automatically earns a reputation among the other brands in the area. The people in your district will be in favor of supporting your brand since it will have a positive influence on their community.

The Importance of Having Differentiators

It’s true that ever brand needs differentiators that give them a competitive edge for business rivals, but your brand needs it more as a small business. That’s because large companies can already offer better prices due to cheaper manufacturing practices and access to raw materials at lower costs.

Hence, having a fixed market differentiator will help consumers pick your brand despite the difference between what you and larger brands can offer. However, having a differentiator isn’t only necessary for setting your brand apart from the rest. By knowing what you can do better than other companies can, you’ll have a clear view of what you should focus on when planning a marketing campaign.

A well-planned and targeted marketing effort will help you retain customers and increase your rates of promotion among people outside your community. Without a strong differentiator, you won’t be able to compete with others head-on.

At the same time, you need to uphold the values of honesty and transparency by refraining from overloading your brand profile. By attesting to being better than competitors at ‘everything,’ you risk losing precious customers. That’s why; you need to test all of your differentiators to see if they’re true, provable and relevant.

Only market things about your brands that you believe to be true, and to gain the audience’s trust, you have to prove it; whether through ‘look inside our workshop’ schemes or quality tests. Lastly, your differentiators need to be relevant. Customers won’t consider an aspect of your brand that they don’t care about or if it doesn’t benefit them. To conclude, you need to reflect upon your band’s personality and find something about your small business that differentiates it from the rest.

 

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

You can review our featured partners to help your success with your business or project.

Posted on

Manage Your Fears: Six Exercises for Startup Owners

fears

At any given time, establishing a startup is never an easy task. This, however, becomes more difficult and fears for first-time entrepreneurs who do not have much background and experience in managing a company.

Because of the uncertain and ambiguous nature of most startups, would-be entrepreneurs usually find themselves facing a number of fears and misgivings about starting a business. These fears – which are often tied with the need to perform unfamiliar chores and tackle unforeseen challenges, among others – affect one’s performance and would usually lead to a rather disastrous outcome.

Fears are always present, that is the reality. And in order to overcome them, entrepreneurs should keep in mind that their goal is not to get rid it. Instead, they need to have the ability to transform the adrenaline that naturally arises from fears into an energy that can inspire them to move forward. Unmanaged, fear can be destructive. But with proper control, it could turn into a motivating force. 

In an address at the University of California at Santa Barbara, entrepreneur Seth Epstein – an owner of a popular clothing line and the Founder-CEO of broadcast design firm FUEL – talked about fear management and provided several exercises that could help entrepreneurs, first-time or not, harness their fears.

The exercises try to deal with common trepidations faced even by those who are not in entrepreneurship. Nevertheless, Epstein notes that following the suggested tasks would increase one’s chances of being a successful business owner. He said that in order to thrive and enhance their capacity to deal with problems, entrepreneurs must face and do things that they are afraid of.

Following are Epstein’s list of exercises to help startup owners manage their fears:

Go out on a date. Inviting someone to have dinner or watch a movie is one of the most common fears in town. This, therefore, should be on the top of the “face your fears” list. Unfortunately, this exercise is only for those who are still available.

Talk to strangers. People are usually afraid of conversing with unfamiliar people. This is understandable, considering the popular warning that parents often say to their children. Grown-ups, however, must keep in mind that it is important to talk to others, especially in social gatherings and other events.

Engage in an extreme challenge. A lot of people do not participate in extreme physical activities because they are afraid of falling, drowning, or simply losing control of themselves. If you want to know how to manage your fears, then start engaging in activities such as parachuting, bungee jumping, surfing, diving, etc.

Connect with our idol. Try to contact a very important person that you really admire. Look for his or her e-mail address or send a note via regular means. This does not only give you an opportunity to connect with your idol, it also prevents you from being intimidated whenever you face a high-profile person.

Go out and have an adventure. Participating in a challenging trip to an unfamiliar location will help you get used to unfamiliar circumstances and develop your resourcefulness – a very advantageous exercise for entrepreneurs.

Say yes to every opportunity for a week. People are afraid of grabbing opportunities because they are afraid that it will disrupt the status quo and will eventually lead to disasters. For a week, try to keep an open mind and say yes to every relatively safe opportunity that you come upon. This will help you discover things that you will never learn every time you say no.

 

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

You can review our featured partners to help your success with your business or project.

Posted on

Things That a New Small Business Owner Must Expect

Business Owner

Many people dream about starting their own business, but very few are actually able to live their dreams by executing them, and even fewer make it past the first five years. This is mainly because a large number of times, some business owner don’t really know what to expect.

There are no words to describe what it feels like but in simple terms; it’s fun but scary at the same time. A large number of small businesses fail because of an inability to successfully make it past year one.

Many business gurus believe that with the right knowledge of what to expect, a new small business owner will know how to prepare for upcoming challenges. Here are a few things that any new small business owner should expect.

Be Ready to Hustle When You’re Tired

Isn’t that what being a small business owner is about? You may be thinking that as a small business owner, you can take a day off when you feel like it but that’s not the case. As the brains behind the entire operation, you need to hustle even when you feel like you’ve done enough. That’s the difference between being an employee and a business owner; you’ve never done enough.

There will always be paperwork that you need to sign, orders that you need to make and customers whom you need to talk to, especially in the first year. Just like in every other phase of life or an industry, the initial period is always make-or-break, and the end result highly depends upon how much work you put in.

You can spend each second checking and rechecking your plans and improving them, working on ideas and developing new strategies. After all, there’s so much on your plate (marketing, product development, vendor contracts and employee training)

You Can’t Make Every Customer Happy

It’s true that as a business owner, you need to retain a sense of balance in everything you do but when it comes to satisfaction, you can’t make everyone happy. As a small business owner, you’re bound to make quite a few customers unhappy and the truth is, you don’t really need to make everyone happy, either.

It’s important that you remember that the key is to have a consistent customer service policy and handling complaints carefully. If your product doesn’t impress a customer all that much, then the way you handle a complaint is sure to make them a loyal customer.

A major factor that differentiates your small business from that of a larger conglomerate’s is that you, as the owner, can give customers the attention they want, which is why they are likely to approach your brand in the first place.

Be the Master of All Trades

When you first thought of starting a business, you may have guessed that you’d only have to sign things and the wheels of your business would turn themselves. Wrong. In year one, you should expect to be able to do everything and know how every process works.

Along the way, you’ll think ‘they didn’t teach me this at business school’ as you try to find a good web hosting company for your company website or take aesthetic pictures of your products so you can post them on a social media account. You don’t learn everything about starting a business; you have to experience it hands-on.

From managing office operations during the day to writing content for your website at night, you’ll have to do most of it in the first year. You’ll be lucky to have friends or family who’ll be willing to help around but in year one, you can’t afford to hire many employees. In addition, even when you do get people on-board, you’ll have to know how to do things yourself before teaching them the basics.

Be Familiar with Laws

No this is where it gets interesting. Staring a small business will require you to be familiar with laws about hiring and taxes so that your business will genuinely be able to help people in the community by offering employment.

There are a number of regulations, laws, and licenses you need to know about before you can officially carry out operations as a business. In the beginning, you should expect to hire a lawyer for such needs because it’s impossible for you to know all the complex regulations that surround the startup of a small business.

This is crucial because no matter how hard you work on your business, it’s likely that even a small detail or legality can be held against you. You’ll be doing yourself a favor by investing in proper legal advice and obtaining all the licenses you require. Nevertheless, legal counsel isn’t cheap so you should expect to have enough financial resources.

There Will Be Some Bumps along the Road

Failure, no matter how big or small, is an inevitable part of running any business, whether big or small. You could make a product that doesn’t turn out as successful as you thought, your marketing strategy may backfire or worst-case scenario, you get a wave of negative feedback.

The first year won’t be failure-free but that doesn’t lessen your chances of reaching success. To keep yourself prepared for these situations, business experts advise that before you should quit your job, you need to have some savings. To be more specific, you should have enough money to support yourself for a year.

You need enough savings because no matter how well you plan the first year of your business, you can’t predict the future so there is always a chance that you might fail. There’s nothing wrong in preparing yourself for the worst-case scenario while planning for the best.

Conclusion

These are just some of the things that every small business owner must expect, especially during the first year after launching their business. Of course, no amount of expectation and preparedness can actually make you battle-ready to start a business but knowing a few of the most common symptoms will help you diagnose and reassure yourself that this is supposed to happen.

 

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

You can review our featured partners to help your success with your business or project.

Posted on

How to Do Valuation of Your Small Business

Valuation

When you are looking forward to starting your own small business, you will have to familiarize yourself with a lot of new ideas. One of the important concepts that every business owner must be aware of is business valuation. So, what is business valuation, what is its importance and how do you do the valuation of a business? Read on to know.

Business Valuation

As the name clearly suggests, business valuation is the act of finding the value of your business in the market. It is just like finding the value of a house when you are about to sell it. You can use multiple methods to find the value of your business. However, it is always in your best interest that you hire a professional valuator to do it for you. They know multiple methods of valuation and will make sure that the final valuation is error-free.

The Importance of Business Valuation

The first thing you should know is that it is imperative to do the valuation of your business not for one but many reasons. The first reason that comes to mind is the selling of a business. When you want to sell your business to someone, you have to set a price for it. Sometimes, the owner of a business would want to plan succession i.e. the transferring of shares to an heir. The buy sell-agreement that they use for transferring the shares to their heirs requires them to know the value of the business.

If you have ever pitched your business to an investor, you must be aware of the fact that they always ask for business valuation. They are trying to assess a few different things based on the valuation you give them. First, they want to know how much their investment is worth. Secondly, they want to know whether or not you are fair with your investment demand if you are offering them equity for their contribution.

The Three Business Valuation Methods

Even though there are other business valuation methods as well, you will be reading about the three most common ones.

1. Valuation Based on Market Value

You also call this method the relative valuation method. It is a fairly straightforward way of knowing how much your business is worth. The valuators have to look at other businesses in the market that are similar to yours. They look at their selling prices and determine the value of your business based on those prices. Now, as simple and plain as this method sounds, it does not always work. For example, you don’t find the records of sole proprietorships that easily. So, when it comes to the valuation of a sole proprietorship business, finding records of similar businesses can pose quite a challenge.

2. Valuation Based on Business Future Earning Potential

This is an ingenious way to know the value of a business and one that helps you a great deal when it comes to obtaining investments from interested investors. This is quite a realistic approach but pitching it to investors can be a daring task.

First, you have to make sure that you have done proper calculations based on your current and past records to come up with the future earning potential of the business.

Secondly, you have to stand confidently with your decision because investors would often question you and your integrity a lot when they deem that you have valued your business much higher than you should have.

Capitalization of past earning is quite a frequently used approach to do this type of valuation wherein you look into the past financial reports of your business, smooth out any extraordinary earnings or expenses, and find the product of the normalized cash flow with a number referred to as capitalizing factor. It is not the only method used for determining the value of the business under this category. Another frequently used method is based on discounted future earnings.

3. Valuation Based on Assets

It is clear from the name that in this type of valuation you find the worth of the business based on the assets it owns. Once again, there are multiple ways to approach this valuation too. A common way to do this type of valuation takes liquidation of the business into account i.e. calculate how much money you would have if you sold every asset that your business owns and then subtract every liability from that sum. The other way is based on the ongoing status of the business wherein you look at the total value of your assets on the balance sheet and subtract your existing liabilities from them.

Once again, it is the sole proprietorship that poses challenges when it comes to doing the valuation of a business using this approach. Why the valuation of sole proprietorships is difficult using this method is because the owner in this case does not use the assets for business purposes only but personal as well.

You now know from the information given above that it is imperative for you to complete the valuation of your business. Whether it is for legal purposes or to sell your company at the right price, knowing the right value of your business is crucial. In the end, you should prepare your business financial documents regularly to help you find its value with convenience.

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

You can review our featured partners to help your success with your business or project.

Posted on

Enterprise Turn to the Right with the Help of Angel Investors

Enterprise

You have a business enterprise, but it’s just not taking off the way that you planned, or business has slowed down significantly after a stellar few years. Along the way though, you have been able to learn much more about what the market demands and can amend your approach with great success with the right funding. Sometimes it’s necessary to reinvent your business to fit the marketplace and take advantage of what you have learned to date through missteps or experience. It’s a sharp turn to the right that can help a business take off again and angel investors can help you turn the wheel with angel funding.

Sometimes entrepreneurs have a good idea that needs tweaking, but they don’t know it needs adjusting until they enter the marketplace. In the age of technology, customer needs can change rapidly, and you must be able to accommodate those needs through innovation. Business based on excellent ideas aren’t always successful after a period of time simply because they need a new look, a new approach, a refined marketing plan or an adaptation.

All too often businesses are driven into the ground because owners refuse to acknowledge that the economy has shifted or that their market niche has changed expectations. It’s a case of stubbornness in many circumstances because it’s tough to consider changing a brand that has time, money and effort behind it. However, your brand won’t do you much good if your company dies a slow death because you failed to listen to what the market is telling you.

Turning Towards Success

Reinventing your business with the help of angel investors can change a struggling business into an adaptable one that is always one step ahead of customers. Angel investors don’t just fund brand new businesses. They also fund existing businesses ready to change course to take advantage of a changing economy or a changing marketplace. Companies reinvent themselves every day with enormous success and many are companies well recognized – Apple computers, HP, GE and others. However, you don’t have to be a major corporation to understand that market adaptability is one of the most important keys to success.

Unfortunately, there are thousands of entrepreneurs who refuse to admit they need to pivot in place and head in a new direction. The advantages of adapting is overshadowed by the fear of failing, so the business is allowed to die a slow death while reinvention ideas are left languishing in the dark. It’s not for lack of funding either. Angel investors are investors willing to accept risk for financial gain and are looking for companies that have a new idea and a new way to penetrate a changing economy. Angel investors, like venture capitalists and equity partners, embrace innovation, new approaches and new ideas.

Reinvention can take many forms.

  • Technological changes in products or processes
  • Response to competition in the form of new products or services
  • Upscale reinvention of brand
  • Change or expansion in products or services in response to changing customer base
  • Expansion in the definition of the niche market

Angel investors are more than willing to invest in companies that are ready to take a new path. In fact, you have a lot to offer angel investors right from the start because you have a business track record. The fact you are currently in business is a major benefit and selling point and often enough to get an investor’s attention sooner rather than later.

Pivoting on Core Competences

If you have a desire and need to take a sharp turn to the right in your business, the first step is developing a business plan around your core competencies. Those core competencies are the strengths of your business around which you will pivot your plans for new products or services, increased market penetration or business expansion based on a reinvention platform.  Clearly explain your new idea, track record, the problem you will solve or the market you will serve, the benefits offered to the marketplace, the revenue opportunities and how reinvention strengthens and rather than weakens your enterprise, and angel investors will have plenty of good reasons to join your efforts.

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

You can review our featured partners to help your success with your business or project.