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Enterprise Turn to the Right with the Help of Angel Investors

Enterprise

You have a business enterprise, but it’s just not taking off the way that you planned, or business has slowed down significantly after a stellar few years. Along the way though, you have been able to learn much more about what the market demands and can amend your approach with great success with the right funding. Sometimes it’s necessary to reinvent your business to fit the marketplace and take advantage of what you have learned to date through missteps or experience. It’s a sharp turn to the right that can help a business take off again and angel investors can help you turn the wheel with angel funding.

Sometimes entrepreneurs have a good idea that needs tweaking, but they don’t know it needs adjusting until they enter the marketplace. In the age of technology, customer needs can change rapidly, and you must be able to accommodate those needs through innovation. Business based on excellent ideas aren’t always successful after a period of time simply because they need a new look, a new approach, a refined marketing plan or an adaptation.

All too often businesses are driven into the ground because owners refuse to acknowledge that the economy has shifted or that their market niche has changed expectations. It’s a case of stubbornness in many circumstances because it’s tough to consider changing a brand that has time, money and effort behind it. However, your brand won’t do you much good if your company dies a slow death because you failed to listen to what the market is telling you.

Turning Towards Success

Reinventing your business with the help of angel investors can change a struggling business into an adaptable one that is always one step ahead of customers. Angel investors don’t just fund brand new businesses. They also fund existing businesses ready to change course to take advantage of a changing economy or a changing marketplace. Companies reinvent themselves every day with enormous success and many are companies well recognized – Apple computers, HP, GE and others. However, you don’t have to be a major corporation to understand that market adaptability is one of the most important keys to success.

Unfortunately, there are thousands of entrepreneurs who refuse to admit they need to pivot in place and head in a new direction. The advantages of adapting is overshadowed by the fear of failing, so the business is allowed to die a slow death while reinvention ideas are left languishing in the dark. It’s not for lack of funding either. Angel investors are investors willing to accept risk for financial gain and are looking for companies that have a new idea and a new way to penetrate a changing economy. Angel investors, like venture capitalists and equity partners, embrace innovation, new approaches and new ideas.

Reinvention can take many forms.

  • Technological changes in products or processes
  • Response to competition in the form of new products or services
  • Upscale reinvention of brand
  • Change or expansion in products or services in response to changing customer base
  • Expansion in the definition of the niche market

Angel investors are more than willing to invest in companies that are ready to take a new path. In fact, you have a lot to offer angel investors right from the start because you have a business track record. The fact you are currently in business is a major benefit and selling point and often enough to get an investor’s attention sooner rather than later.

Pivoting on Core Competences

If you have a desire and need to take a sharp turn to the right in your business, the first step is developing a business plan around your core competencies. Those core competencies are the strengths of your business around which you will pivot your plans for new products or services, increased market penetration or business expansion based on a reinvention platform.  Clearly explain your new idea, track record, the problem you will solve or the market you will serve, the benefits offered to the marketplace, the revenue opportunities and how reinvention strengthens and rather than weakens your enterprise, and angel investors will have plenty of good reasons to join your efforts.

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10 Need To Know Things Before Starting A Business

Starting

Establishing a starting business – especially for those who do not have experience – is a very complicated and difficult task. More than once, the business owner’s lack of experience would often lead to regrettable, if not disastrous, outcomes. If you are planning to start a new business, here are ten things that you must know if you want to avoid startup failures:

1. Put everything on paper. Some people might tell you that you should avoid contracts as much as possible. Unfortunately, they are wrong. Before starting any deal – whether with a supplier or investor – work first on the terms of the agreement and put in on paper. This will assure you that you have a written documentation that might help you in case issues about the arrangement that was earlier agreed upon arise.

2. Formulate an effective business system. Businesses to tend to rely on efficient systems that ensure optimized operations. As the owner, it is your task to create, evaluate, and re-evaluate this kind of system that will guarantee quality and profitable results not just from your employees but from everyone and everything involved in the company.

3. Know your finances. Businesses rely heavily on your capital and profits. Even if you hire a professional accountant to handle your finances, it is important that you have more than just an inkling of knowledge about this aspect of your company. Know your financial limits. Likewise, have an idea on when will you receive payments. You would not want to wake up realizing that you don’t have the money to pay this month’s electricity bill.

4. Have an attorney. It might appear over the top, but having a person who will be there to offer legal assistance may be one of the best decisions that you will ever make. Keep in mind that attorneys are not just about legal suits and court trials – they can also assist in contracts and other agreements. In the end, you will realize that their worth is more than what you have paid them.

5. Decide on whether to hire an employee or get an independent contractor. The decision is up to you, really. It basically depends on the job that is needed to be done. You have to consider the risks of hiring one over the other. Employees, for instance, are good for long term tasks while contractors are the best choice if you are looking for someone who can work on specific assignments.

6. Be ready with your legal agreements. This is basically a combination of this list’s first and the fourth items. Like what was stated, contracts should be signed before the implementation of any deal. And that includes arrangements with your employees and contractors. Familiarize yourself – with the help of your attorney – with non-disclosure, intellectual property, and other forms of agreements that might come in handy.

7. Be careful with joint ventures. Teaming up with another business – especially with established ones – are very enticing for startup owners. And while this is an indication that your business in on the right track, be wary of these partnerships. Ask the question, what will you get if you sign that agreement?

8. Do not muddle up your personal and professional lives. Sure, you own the starting business. But that should not encourage you to put your personal money and your startup’s capital in a single bank account. Keep everything separated, especially with accounting. Businesses flourish if you professionally – and not personally – handle the finances.

9. Be ready for additional tax types. Taxes are part of our everyday lives. And don’t be surprised if it becomes a part of your every hour’s life once you establish your startup. Businesses tend to pay a lot of taxes, and you shouldn’t lose your mind because of this. There are tools available in the market that might help you. Or better, hire an accountant.

10. Look for the right tools. There are many services that can help you operate your business. Browse through a number of software, applications, and programs that can be downloaded from the Internet.

Establishing a starting business requires passion. But more than that, would-be entrepreneurs are also encouraged to have some knowledge on what they are about to do. It might sound difficult, but it sure is fun.

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

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Common Spending Mistakes in Small Businesses

easy way

There is no denying that running a business is not always easy. There are plenty of challenges that reverse growth or halt progress. Precisely, if these challenges have a direct impact on business finances, it may cause several other risks that your business needs to face. In other words, managing finances is pivotal to stay on top. And if you’re a startup, finance management becomes as important as serving existing customers or finding new leads.

But, if you are like business owners who find managing money or bookkeeping a daunting task, you must know your common spending mistakes to stay ahead in the business domain. This is one way you can mitigate not only financial risks but also monitor the cash flow of your business. In other words, by controlling your spending and cash flows, you improve success chances and your profitability also.

We have enumerated a few common spending mistakes to help you steer clear of the financial management of your business.

Common Spending Mistakes in Small Business

1.     Failure in Keeping Personal and Business Expenses Separate

This might sound trivial to you, but many business owners when entering the business world make this mistake. Remember that you are in the early phases of your business, it is vital to keep the expenses separate. Although sometimes you need to rely on the personal finances to support business expenditures, you need to ensure that you h have a separate budget for your business.  Also, relying on the personal expense to fund business may cause problems in the long-term.

Once your business is operational and starts serving the customers, separate finances by making a separate business credit card. Make sure you have a separate bank account for your business. Doing so can be extremely helpful in managing tax problems and avoiding bookkeeping confusion subsequently.   It will also empower you to evaluate potential or existing cash flow issues and overall business finances before they turn into a major problem.

2.     Not Creating a Budget

You might find easy budgeting, but you cannot deny its long-term value that outweighs all initial stress and effort.

Creating a budget means analyzing how much have you earned and how much you can invest. An organized budget helps you make informed decisions about all business matters that include everything from supplies purchasing, staffing, and training to inventory. Conversely, when you work without a budget, all these tasks become challenging and may cause you significant cash flow problems. This particularly affects your business if it works with seasonal shifts, and you need this cash flow to maintain business operations during the slow months.

Fortunately, there is a wide variety of apps such as Scoro, Centage, and Adaptive insights that can help entrepreneurs not only create but also maintain a budget. Not to mention how these budgeting apps keep track of your business expenses and send you a handy report at the end of the month or year. This allows you to do preparations for tax seasons and review performance.

3.     Failure to do Financing at the Right Time

All business owners know that working capital is an essential thing to operate the business and increase its growth. If working capital runs low, your business might face a lot of issues that not easy to resolve it right away, and that may vary from unpaid bills, mounting fees to lower credit scores.  Not only that but making payrolls also become a challenge while tackling such issues. The situation may create problems when it comes to retaining your potential employees. The problems like staff shortage, inventory, and supply management lead to decreased revenues and unsatisfactory customer services.

Ultimately, the failure to meet your business financial obligations can impact different areas of business. That is why it is important not only to identify but also address the cash flow issues and to prevent poor working capital in a easy way. It is better if you seek assistance about taking control of financial matters before they become problematic for your business.

4.     Ignoring Poor Credit Scores

Recognizing the right time to consider alternative financing options like a line of credit or loan is important. However, your due diligence will not benefit you if you fail to qualify as a borrower. That means, it is essential to be vigilant about both your personal and business credit scores.

It is also important because your credit scores impact your ability to use financing solutions with suppliers or vendors. The arrangements often help business owners easy fill the gaps in their cash flow.  Moreover, with a good business score, you can reduce the insurance premium and interest rate on your loan.

Sometimes, your credit scores contribute to secure many affordable financing terms; particularly when you opt for loans, credit cards, and line of credit.  The phenomenon is confusing for many people since they are advised to keep their personal and business financing separate as an ideal practice.  

However, it is important to understand that when you sign a lending agreement as a primary applicant,  banks use your credits to determine your eligibility, repayment terms, and interest rates.  Customers are sent an annual credit report, and it is good to use it for your advantage.  Although the business credit report is hard to obtain, you can get them through various platforms.

5.     Overspending on Startup

When starting a startup, you are naturally optimistic that your business will produce good revenues if you invest a large amount in it. This optimism sometimes leads to overspending, which is another common spending mistake. To avoid overspending, research carefully about how much inventory or staff you need to take a good start.

Final Thoughts

When running a business, you may face many financial issues, and to plan for all potential scenarios is not easy. However, when it comes to cash flow, various things can be done to avoid cash flow issues. The most important thing is to be proactive in whatever approach you use to manage your business finance.  Besides this, budgeting and healthy credit scores play an important role in keeping business finance issues at bay.

Thus, the given spending mistakes are very common when a business is in establishing phase. However, you can avoid them by planning and evaluating everything in advance.

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What does it take to run an Online Business?

OnlineOwning an online business allows you to work from anywhere you want.  All you need is to set flexible work hours and establish your presence. Not only this, online businesses have significantly low startup costs and that is what makes it ideal, especially for new entrepreneurs. This is one of the main reasons why traditional brick-and-mortar businesses are gradually declining. They are now more focused on being globalized and ubiquitous.

To put it simply, running an online business has a plethora of benefits if you are an experienced entrepreneur. However, if you are a startup and facing troubles in creating a presence, you need to understand that starting an online business is easy, but running it requires your attention. Whether your digital set up is in its initial phase or has achieved some milestones, knowing key details of the mainstream market and understanding it is of paramount importance.

Another major aspect that is essential to consider when it comes to running an online business successfully is familiarity with technology. If anentrepreneur lacks knowledge of digital marketing or other tech-based strategies, reaching the target audience becomes a daunting task.

If you can relate to this, then the provided details might be useful for your online business. All you need is to consider the following steps while running your online business.

How to Run an Online Business?

Establish Your Business Market

There is no doubt that without understanding the target market you want to focus on, you cannot increase your sales. However, if you know where you will find your target audience online, developing marketing strategies become a breeze.

According to expert marketers, when an entrepreneur understands their core audience, it will help them find the right ways to offer the products that interest the audience. The point is, researching the market position and analyzing the needs and interest of customers is substantially important before launching your product.

 Register Your Domain Name

Your online business requires a domain name. Without registering it you cannot run your business as it is your online address, spot or place where people will find you on the internet. The good news is that there is a myriad of companies that sell a domain name.  Google Domains, in this regard, is one of the common choices you can opt for.

Your domain name plays a critical role when it is comes to branding an online company. Here is when you need to come up with a domain name that truly reflects your company and its goals. While choosing a name, make sure you use the name checker tool to help you see what is available.

Host Your Business Domain

Hosting a business domain is an integral part of running a business online. Through a web host, your online business gets space on various servers. Sometimes both registering a domain and finding a host for it can be achieved with the help of one company. Following are the key features you need to consider when you choose a web host.

  • Uptime percentage
  • Available marketing tools
  • Storage capacity
  • Email features that are based on domain
  • How it offers customer response forms
  • Hosting capability for blogging
  • Accessibility for customer support

Focus on Your Business Website Design

The first impression is the last impression’ -whether you believe it or not it is undeniably true when it is about your website design. Your customer doesn’t have a place to visit or judge your market credibility; however, it’s your e-commerce platform/website that enables customers to understand your marketing skills.

That is to say, the more attractive and informative your website design is, the more customers your online business will attract. This is where both your marketing expertise and technology create a storefront for you.  If your brand is failing to grab the attention of potential customers, it is the right time to consider alternative options.

Hiring a professional web designer with sound web skills can make a huge difference to your websites’ layout.  We recommend you choose a quality e-commerce platform to not only help you customize the website, but also run an online business.

Add an Online Payment Option

The concept of online shopping encapsulates customer’s easiness whether it is about purchasing online or paying online. That is what adding online payment feature to online business makes extremely important. It gives customers satisfaction that they can process transactions without having to go through a long and arduous payment process.

Besides that, giving your customers multiple gateways for shopping can also have a significant impact on your business success. Allow upgrades and provide different packages for purchase options to make shopping fun and convenient from your online store.

Increase Website Traffic

Providing quality products and excellent user experience to your customers is your foremost responsibility if you are an online entrepreneur. It is the only way you can retain your customers while driving more traffic to your website.

For running an online business successfully, you need to make extra efforts to stand out from your competitors, which is not possible until you leverage the right strategies to attract the right customers.  Always focus on the target group to generate more sales and create more traffic online. Here are few tips o drive traffic:

  • Register with popular search engines, like Bing and Google
  • Use persuasive online advertising on social media platforms, such as Twitter, Facebook, and Instagram
  • Focus on quality content marketing

Gradually incorporate advanced digital marketing strategies to increase quality traffic on your website. Remember that, driving massive traffic involves a number of technicalities and requires you to consult with digital marketing experts.  In addition to that, never compromise on the quality of e-commerce software as it will help you keep a tab on financial information, customer data and other analytics for your future business decisions.

Final Thoughts

All in all, an online business is undeniably a decent way to earn money, but requires proper strategies and planning to run it efficiently. It takes your hard work, time and most importantly market understanding to run an online business.

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

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5 Surefire Ways to Improve Your Business Operations

Operations

Making consistent and regular improvements to enhance your business operations is critical toward its sustainability and success, especially in the end. An inevitable truth regarding business operations is that you cannot stand still and stay competitive. You will either get better or lose valuable ground to your competitors, which is something no business wants.

There is always some room for optimization when it comes to business operations whether you are a veteran business owner or a new entrepreneur. It is vital to remember that fine-tuning your business processes will help your business run more smoothly and efficiently while saving money. This is especially relevant in the end.

You have to know various ways to enhance operations that would work well for your organization. You will be glad to know that streamlining your operations is always achievable.  In addition, even taking a few small and simple steps in specific areas, like productivity, increasing the number of markets you serve and limiting losses could bring you huge rewards.

Here are five surefire ways to improve your business operations.

1. Clearly Define Business Goals and Objectives

Setting clear goals and objectives is a vital element of your business success. Productivity outputs surface from existing business operations; therefore, changing these results requires changing and improving your operations as well as processes them.

This usually starts with developing and defining measurable operational objectives and goals that all critical operational personnel is aware of. Remember that a lack of well-defined objectives and goals will often lead to the failure of your new processes or initiatives, no matter how great these processes or initiatives are.

“Improving operations” is too broad and not a clear goal in and of itself. Taking an approach that is not well-define, or does not include definite measures that need to be employed, is usually a recipe for disaster. You should determine exactly what your objectives are if you want to succeed. For example, does your company need to eliminate inefficiencies in the supply chain, or is the lack of quality systems your primary reason for downfall? Alternatively, perhaps human capital is where the biggest issues lie.

Make sure you have created and defined clear and measurable goals and objectives before introducing any new processes for improvement.

2. Motivate and Inspire Employees

Talented, trained and motivated staff members are likely to bring on huge improvements in the business. Remember that your employees are the ears and eyes of your business operations and their feedback is important. Therefore, if there are any weak spots or flaws in your system and processes, it is likely that your employees will know about them.

In addition, they likely need a better process to complete tasks. That being said, when your personnel thinks you are a “my way or the highway” leader who does not value their feedback, they often are not motivated and inspired to come up with valuable solutions and this will hurt your business.

Involve all your staff in improving your business operations. You should ask your employees where improvements and changes could make. It is equally important to take notes of all the flaws that they point out and solutions they offer.

Always make sure that your staff knows their opinions matter and you are open to their suggestions and recommendations. Maintain a good and positive relationship with your employees and you will enjoy a much higher employee retention rate while fewer resources will spent on hiring and training new employees.

3. Improve your Relationship with Customers

You likely have a customer database. You should take some time to tap into it to get in touch with all of your existing customers. Contact your customers by email, phone or letter to greet them. You should also remind them regularly that your business is ready and willing to serve them again.

In addition, get their opinions and feedback regarding what they think of your products and business in general. Getting regular customer feedback should be an integral part of your business processes. You have continuously looked for new and improved ways to encourage repeat business.

While there is no denying that both marketing and advertising are crucial to get more customers, service, quality as well as customer satisfaction are also vital to keep your business successful. Especially in the end.

4. Leverage Business Intelligence

We all know that information is essential for any business organization that wants to enhance its performance. Better and accurate business intelligence can elicit better results (provided you leverage the data properly). Moreover to this end businesses usually find that state of the art data intelligence software can play a crucial role in improving business processes and operations.

Business intelligence software, particularly at the highest level, allows for the timely tracking of trends and changes that can affect organizational performance. This gives managers, executives and other key decision-makers the relevant information to take suitable corrective action whenever necessary. Moreover, such insight also highlights important information that gives executives and managers what they need to figure out what is and is not working and what should be modified, so they may improve business performance.

5. Cost Cutting Initiatives

There is no denying that this is one aspect where all businesses can stand to benefit considerably from a closer look. Costs can creep up, unproductive practices can become common and waste gets taken for granted over time. Eliminating waste and cutting costs is one of the easiest ways to enhance your business operations while give yourself a competitive advantage.

From ordering shipping supplies in bulk to making double-sided paper copies, you could easily cut down wasted material, time and effort in making, promoting, selling, and delivering your product. As a result, you will see a considerable improvement in your organization’s bottom line.

Final Thoughts

In the end, working hard to improve and tweak business operations is the hallmark of a competitive and dynamic business. In addition, even if your company is current productivity is adequate it is an important end to aim for. You do not have to settle for good when you can have great!

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

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How Micro-influencers can Enhance Your Digital Marketing Strategy

Influencers

You do not need a million followers to become influential when it comes to promoting your business or brand. The concept of micro-influencers seems to have grown in popularity in the past few years. Micro-influencer marketing is gradually turning the idea that a marketer has to be well- known in order to have influence or make a lasting impression.

But what does the term micro-influencer refers to and how does it help entrepreneurs in their bending moments or in improving their marketing strategy?

What are Micro-influencers?

It might sound bizarre, but micro-influencers are considered ‘everyday people’. The strategy is incorporated to promote specific brands or products on social media. This product can be anything from cosmetics, cleanser to assortments and clothing.

That is to say, if your brand  has been trying its best to leverage influencer marketing with the help of established influencers who have significant number of followers (100,000  fans) on various social media platforms, such as Twitter, Instagram, and Facebook, but still struggling to achieve the desired results,  micro-influencer marketing is worth trying.

However, there is no fixed definition of the term micro-influence, but it is explained as someone who’s small, but has a significantly higher following. For example, they have more than 20,000 followers on Twitter, and a few thousand on Instagram and Facebook. That means a micro-influencer makes up a large portion of digital marketers or influencers. It is possible that a micro-influencer has a modest audience, but his influence is certainly great.

The Transition from Social Media Marketing to Micro-Influencer Marketing

In the past two years, the popularity of micro-influencer marketing has grown exponentially. A survey highlighted that approximately 1.5 million people search for ‘influencer marketing’. This was used to be the case for only social media marketing in the past. That doesn’t only indicate how swiftly influencer marketing is replacing other marketing strategies, but also the rise of micro-influencer marketing in the mainstream.

Another apparent reason for this transition is that customers rely on the recommendations and advice of people they trust. Nielsen 2015 Global Trust found in its study that publicity that comes from other people is one of the credible forms of advertising. 80% of the respondents in the study contended that they rely on the recommendations and opinions of their friends and family.

Not only this, two third of the respondents of the study admitted that they trust the information they found in online opinions. Part of the drive toward adopting such strategies is really turning people’s heads and they are accessing micro influencers, depending on their target audiences. Entrepreneurs have started leveraging micro-influencers to improve digital marketing strategies. It has become a reliable way to reach potential customers.

The rise of Micro-Influencers to Rescue Digital Marketing

You must have an idea of how quickly micro-influencer marketing is moving and replacing traditional marketing strategies. While the components of social media marketing and search engine marketing are still performing well, conventional online displays have suffered an inevitable decline in their effectiveness. The two major reasons for that are:

  • People don’t pay much attention to banner ads due to banner blindness. Even if it’s in front of them, they cannot effectively see them.
  • The rise of Adblocker software usage is another reason that has adversely affected display ads. According to a survey, 30% of devices have Adblockers installed on them that removes ads from the screens.

In addition to that, the survey found another digital marketing problem. According to it, most of the social networks lack the quality of controlling ads positions on the platforms. For instance, a high-profile brand, like Coca- Cola, would not be happy to find its YouTube ad positioned next an undesirable video.

With that in mind, it is important for marketers and businesses to know why and how micro-influencers can leverage their digital marketing strategy. If you are a startup and don’t know that, we have you covered here.

How Micro-Influencers Leverage Digital Marketing Strategy?

Micro-influencers – Your Groundswell Approach

There is no denying that micro-influencers use the perfect groundswell approach to influence market when it’s about reaching a large audience. They provide you multiple avenues while channeling digital marketing strategies for exposure and brand awareness.

Besides this, micro-influencers make businesses able to saturate the current market with their product and brand.

Moreover, micro-influencers are aware of the functional significance of repetition, regardless of what kind of marketing you are engaging in.  That is why their campaigns ensure that your brand is exposed to the target audience through different channels and outlets.

Professionals at Content Creation

If your digital marketing strategy emphasizes content creation then micro- influencers are undeniably the Holy Grail! What we mean here is that even if they don’t have the huge following, they can help you produce great content to help you promote your brand.

Whether it is multi-media content, written content or imagery that you are seeking, micro-influencers get this job done keeping everything within your budget. Most importantly, you don’t have to worry about the quality of content.

 Drive Loyal and Highly Engaged customers to Your Brand

There is no doubt that micro-influencers have a loyal and highly-engaged audience. It is growing and mostly made up of people they’ve met who like the content, and who have been following them for a long time; it also includes their family and friends network. On the flip side, most of the macro-influencers have comparatively lower engagement rate.

Target Audience Related to Your Niche

One of the benefits of working with micro-influencers is that they use the right digital strategy to target the audience in your niche. It typically helps businesses align with the audience whose interests and passions match with the product that is manufactured.

It is because influencer marketing is based on the relevance of an influencer to the product, service or brand.  If there is no match, your campaign will not accomplish its goals.

Final Thoughts

All in all, digital consumers have become tech-savvy and smart and micro- influencers focus on the value and power of engagement that is of paramount importance for businesses to grow. The given reasons, in this regard, emphasize the significance of having micro-influencers to enhance your digital marketing strategies.

 

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A Successful Online Business – How to Start One

Online Business

When it comes to the topic of starting a new online business, most entrepreneurs think that trial and error is the way to go but this isn’t so.  A number of experienced business people can give you details as to what went right during their venture into the world of startups, and what went horribly wrong. Based on these assessments, there are certain combinations of practices that, if done right, can result in starting a successful business. Here’s what most online business owners swear by.

Analyzing the Market

Nowadays, the market is somewhat similar across the world so it doesn’t take much time for a certain need to go global. That’s why you’ll need to look into your market for shortages before you can think of a product and assess whether it has an unfulfilled demand in the market. Scour the internet to find answers to your questions.

Have a look at common online forums like Quora and Reddit for people’s questions about the availability of a certain service and product to solve a particular problem. Look for keywords that have a high number of queries but much fewer valuable results. This will be an indication of a market that doesn’t have enough solutions.

Of course, you will have a few competitors in the field so it’s best to examine their marketing strategies and products before you start working on your own versions. This will help you create something innovative that adds more value for the consumer.

Post Good Content

Are you worried about how you’ll convince customers through an online sales call? Here’s what you need to explain so they go through with the entire process, up until the final purchase.

  • Give headings that pique consumer interest
  • Address the problem that your brand can solve
  • Ensure your reliability by giving details of your experience and the people on your team
  • Provide testimonials of happy customers
  • Make a good offer
  • Provide them with a guarantee so they feel reassured
  • Make it a matter of urgency so they can’t refuse
  • Make the sale

While walking your customer through the website, make sure that you’re focusing on their need and how you’re helping them.

Deliver a Proper Website

For a business that operates solely online, a website serves as a headquarters and you sure as heck can’t compromise on the quality of yours. Take it from online selling pros, most retail brands keep their websites fairly simple; they know that they have less than 15 seconds to capture consumer attention, which means a smaller business like your has less than 10. So remember:

  • No funky colors or fonts; clear, dark fonts on white works well enough
  • Make it simple to navigate to and from pages
  • Grasp consumer attention on every page with interesting images and videos
  • Collect e-mail addresses from visiting traffic to give updates on sales
  • Shorten the number of clicks it takes to confirm a transaction; one to add card details and one to confirm
  • Optimize it for mobile devices

Search Engine Help

Operating a business online requires that you be on good terms with the search engines, especially reigning power, Google. Using a PPC (pay per click) scheme to advertise your new business is effective at drawing more traffic towards your website. This will work much quicker than waiting for organic traffic to trickle in.

Advertising through Google AdWords’ Network Display strategies gives the benefit of your brand’s banners being up within a matter of hours. Moreover, utilizing such a system offers the benefit of letting you test how effective other keywords are for driving more traffic.

Once you’ve determined which keywords work best, you can then incorporate them into your advertisements, social media posts and most importantly, your website. This will boost your rankings on SERPs.

Be a Leading Authority in Your Niche

Aside from being your source of income, the internet serves as the population’s largest source of authentic information in a hundred different forms. If you appeal to the people looking for information, and not just those who set out to make a purchase, you end up building traction among a larger group of people.

Hence, lure in information-seekers by giving your expertise-based articles on different websites. You can create other forms of content, such as videos, info graphics, and images that are sure to make an impact on readers who might end up making a purchase later on. On every informative piece, add the option for them to share it with their friends.

Be active on the very platforms where your target audience asks questions relating to your field, and answer them. After all, what’s more, appealing than a CEO who actively answers questions on the internet?

Leverage Email Marketing

When you give visiting traffic the option to submit their email addresses, you get a valuable list of potential customers who have opened the doors to their inboxes for you. Essentially, it indicates that they have developed an interest in your brand, are willing to form a long-term relationship with your brand.

Individuals who visit your website and leave their email address are basically giving you permission to contact them. They are potential customers and email marketing is the best way to follow up with leads.

Enhance Customer Loyalty

Customers look for value wherever they go and that’s what you need to offer. It’s quite possible that over a quarter of people who made a purchase from your website would be willing to do it again if you contact them again with a good deal.

The first sale you make is the most crucial but it’s also expensive. Hence, you’ll need to offer them related items that go well with their purchase and send redeemable coupons to ensure that they return. If you reward them with incentives to buy again, your customers are sure to be loyal to your brand.

Even though the online-world is faced paced and dynamic, it isn’t the case for markets and businesses that are operating through the internet. The basic aspects of starting a profitable online business are still the same as before.

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

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No More Excuses for Small Business Owners for Not Growing Their Businesses

owners

When talking about business owners related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. The large corporations have the advantage of having more resources without a doubt. However, there was not a time in the past when growing and expanding was as easy for small businesses as it is today.

Digital Marketing for Everyone

Digital marketing starts with a website today. When it comes to website designs, more money does not always mean a better design. If owners are working with the right people and are clear about your requirements, your website can be just as impressive as the website of a large business. In fact, internet users today are more in favor of simplistic websites with a focus on the information they are looking for rather than the glitter and sparkle.

As for social media marketing, there is no difference in the size of the market that small and large businesses have to target. They are both targeting global audiences and how good they are at it is not defined by how much money they put in their marketing efforts. Social media marketing is free marketing, so there is no excuse as to who has more resources.

And if you believe that the large corporations make it to the top of the search engine results, you always have a better and more effective niche to compete within – local. With local search engine optimization, small businesses can compete with the medium and large businesses head to head. In simple words, regardless of the size of the business, everyone has access to the same market and same people today. What matters is who does it better.

Digital Solutions Are Available Specifically for Small Businesses

When it comes to software solutions for businesses, the focus is not on large corporations anymore. Today, all types of software solutions have their versions built specifically for small businesses. These digital solutions allow small businesses to cut down their costs and make use of the same technologies that large companies are using.

Take the example of CRMs. At one point, there was a notion that customer relationship management software are only for large businesses, but the things have changed quite a bit today. Web-based CRM are a revelation for small businesses. First, these CRMs provide great marketing, database, customer service and sales solutions to the businesses. Second, they are unbelievably affordable. If you own a small business, you don’t even have to worry about software integration, hardware compatibility, updates, and upgrades, etc. Keep in mind that with in-house solutions, these are the costs that make it difficult for small businesses to grow financially.

With web-based solutions designed for small businesses, owners can now have access to a world-class CRM at a fractional monthly or yearly cost. Other affordable digital solutions available include invoicing software, bookkeeping software, payroll software, etc.

Customers Have the Power in their Hands

The Internet has empowered customers like never before. Owners can’t say that just because a business is in multiple countries, it will be impressive enough for people to buy its products. The amazing thing about today’s economy is the power that customers have in their hands. Online reviewing websites, YouTube videos, blogs, etc. are among many platforms that allow customers to know more about businesses. In fact, even Google now puts business ratings and customer reviews right within its search results.

What this means is that when customers searches for a business today, They are sometimes able to see the reputation of the product they are going to buy. Furthermore, negative reviews from customers can affect business sales, giving other businesses a chance to make their name.

Furthermore, it’s not just the quality of products that matters today. In the modern world, businesses are competing for better customer experience. If your business can give customers the experience they are looking for, your growth is inevitable despite the small size of your business.

Funding Is No Issue for Startups

It is always the starting days that matter the most for business. When you are a startup, you are looking for ways to fund your business so you can materialize your idea and polish your product/service according to the requirements of the customers. Finding a platform where you could connect with angel investors was a challenge in the past. This is not an issue anymore.

It is now easier than ever for small businesses to get in touch with investors and get the right amount of investment that sets them on the path of growth. These are websites that act as a bridge between investors from all around the world and startups.

With online funding websites, all you have to do is create a convincing pitch that explains the viability of your startup to the investors and its scope. Your business plan along with all the necessary information that you think investors should see can be posted to the website and start getting the right kind of exposure. If you have done your homework and have a team of right professionals on board, getting the right investment can come sooner.

Final Words

Owners can see that a small business and startup business can overcome almost all of their challenges much more efficiently today. Starting a business has become so easy that even students can be entrepreneurs. They can lay the foundation for a business using just their pocket money. From connecting with the right investors to cutting down operational costs, all can be done from the comfort of a person’s home. The only thing that makes the difference today is if you are confident enough to take the first step.

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

You can review our featured partners to help your success with your business or project.

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9 Things to Consider Before Forming a Business Partnership

Budiness partnership

Getting into a business partnership has its benefits. It allows all contributors to share the stakes in the business. Depending on the risk appetites of partners, a business can have a general or limited liability partnership. Limited partners are only there to provide funding to the business. They have no say in business operations, neither do they share the responsibility of any debt or other business obligations. General Partners operate the business and share its liabilities as well. Since limited liability partnerships require a lot of paperwork, people usually tend to form general partnerships in businesses.

Things to Consider Before Setting Up A Business Partnership

Business partnerships are a great way to share your profit and loss with someone you can trust. However, a poorly executed partnerships can turn out to be a disaster for the business. Here are some useful ways to protect your interests while forming a new business partnership:

1. Being Sure Of Why You Need a Partner

Before entering into a business partnership with someone, you need to ask yourself why you need a partner. If you are looking for just an investor, then a limited liability partnership should suffice. However, if you are trying to create a tax shield for your business, the general partnership would be a better choice.

Business partners should complement each other in terms of experience and skills. If you are a technology enthusiast, teaming up with a professional with extensive marketing experience can be quite beneficial.

2. Understanding Your Partner’s Current Financial Situation

Before asking someone to commit to your business, you need to understand their financial situation. When starting up a business, there may be some amount of initial capital required. If business partners have enough financial resources, they will not require funding from other resources. This will lower a firm’s debt and increase the owner’s equity.

3. Background Check

Even if you trust someone to be your business partner, there is no harm in performing a background check. Calling a couple of professional and personal references can give you a fair idea about their work ethics. Background checks help you avoid any future surprises when you start working with your business partner. If your business partner is used to sitting late and you are not, you can divide responsibilities accordingly.

It is a good idea to check if your partner has any prior experience in running a new business venture. This will tell you how they performed in their previous endeavors.

4. Have an Attorney Vet the Partnership Documents

Make sure you take legal opinion before signing any partnership agreements. It is one of the most useful ways to protect your rights and interests in a business partnership. It is important to have a good understanding of each clause, as a poorly written agreement can make you run into liability issues.

You should make sure to add or delete any relevant clause before entering into a partnership. This is because it is cumbersome to make amendments once the agreement has been signed.

5. The Partnership Should Be Solely Based On Business Terms

Business partnerships should not be based on personal relationships or preferences. There should be strong accountability measures put in place from the very first day to track performance. Responsibilities should be clearly defined and performing metrics should indicate every individual’s contribution towards the business.

Having a weak accountability and performance measurement system is one of the reasons why many partnerships fail. Rather than putting in their efforts, owners start blaming each other for the wrong decisions and resulting in company losses.

6. The Commitment Level of Your Business Partner

All partnerships start on friendly terms and with great enthusiasm. However, some people lose excitement along the way due to everyday slog. Therefore, you need to understand the commitment level of your partner before entering into a business partnership with them.

Your business partner(s) should be able to show the same level of commitment at every stage of the business. If they do not remain committed to the business, it will reflect in their work and can be detrimental to the business as well. The best way to maintain the commitment level of each business partner is to set desired expectations from every person from the very first day.

While entering into a partnership agreement, you need to have an idea about your partner’s added responsibilities. Responsibilities such as taking care of an elderly parent should be given due thought to set realistic expectations. This gives room for compassion and flexibility in your work ethics.

7. What Will Happen If a Partner Exits the Business

Just like any other contract, a business venture requires a prenup. This would outline what happens in case a partner wishes to exit the business. Some of the questions to answer in such a scenario include:

  • How will the exiting party receive compensation?
  • How will the division of resources take place among the remaining business partners?
  • Also, how will you divide the responsibilities?

8. Who Will Be In Charge Of Daily Operations

Even when there is a 50-50 partnership, someone needs to be in charge of daily operations. Positions including CEO and Director need to be allocated to appropriate individuals including the business partners from the beginning.

This helps in creating an organizational structure and further defining the roles and responsibilities of each stakeholder. When each individual knows what is expected of him or her, they are more likely to perform better in their role.

9. You Share the Same Values and Vision

Entering into a business partnership with someone who shares the same values and vision makes the running of daily operations considerably easy. You can make important business decisions quickly and define long-term strategies. However, sometimes, even the most like-minded individuals can disagree on important decisions. In such cases, it is essential to keep in mind the long-term goals of the business.

Bottom Line

Business partnerships are a great way to share liabilities and increase funding when setting up a new business. To make a business partnership successful, it is important to find a partner that will help you make fruitful decisions for the business. Thus, pay attention to the above-mentioned integral aspects, as a weak partner(s) can prove detrimental for your new venture.

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Overcoming a Bad Business Location – Is It Possible?

Location

In today’s day and age, experienced business owners advise future entrepreneurs to work on their online presence. They should develop an impressive website and practice social media marketing, among other activities. It almost seems as if you can build a great brand based on an influential online existence. However, even though this is true to a certain extent, don’t undermine the importance of a good business location.

This makes it crucial for new business owners to look into the location they will set up. But it’s still possible that issues like financial constraints can lead to them running a business in a bad location. Many startups seem to fail due to this reason. While there isn’t an immediate solution for the predicament, you can take particular measures to alleviate the circumstances. Here are some of the ways that you can overcome a bad business location:

Implement Impactful Branding and Signage

It’ll be hard for people passing by to avoid your store if you manage to lure them in with attractive signs and branding techniques. Captivating signage always manages to pull potential customers out of their way to stop and have a look. A billboard that appears to stand out from the rest works the best. You shouldn’t opt for one that blends in and looks similar to that of competitors. For improved results, take it a step further and provide customers with customized shopping bags that will make others do a double-take.

Brand Your Business

Oftentimes, you can turn the main disadvantage of your business location into something beneficial. Being the only brand selling something of your niche in the area is better than opening shop in a district where your competitors operate.

There are likely people actively looking for your products in the area because they’re far from the district that has most retail outlets. By branding your location online, in local publications and with flyers, you can attract loyal customers to your shop.

Developing a loyal customer base is more effective than having more people walk into your shop. There’s no point if the people walk out with nothing because ‘there’s another shop here’. These customers can boost their reputation among their friends and family. This is far more valuable in today’s world where word of mouth decides what brands people choose.

Make Friends

Since other businesses will surround you, you can use the opportunity to make friends and form collaborations with these brands. Promotions like these can raise hype for both you and your partners, so it’s beneficial for you to approach them with such an idea in mind.

A good example is that you give customers a discount if they show that they purchased from a collaborating store. While it’s best to form agreements with businesses that complement yours, such a tactic would still work when dealing with unrelated fields.

Leverage Online Presence

By becoming ‘that one brand with the –-online, you have the potential to lure in customers who live far from your business location. A charismatic and humorous social media persona will get you far as well because millennials appreciate brands that make the effort of seeming human. You can even leverage social media hashtags that have a certain amount of momentum. However, don’t generalize it, or make it too narrow.

That way, you’ll either be associated with out-of-topic posts or you won’t get any posts at all. If you have the capital for it, hire a micro-influencer to give your business location a shout out by offering samples or inviting them to your store. Additionally, you can put your skills to good use by uploading videos to YouTube. By making them informative and entertaining, you’ll drive consumers to your location.

Make Your Location Accessible

In today’s era when the youth prefers to make memories without spending too much money, you’ll be benefited by accommodating their demand. Therefore, make your business space an open one. Not literally, but ensure that it’s accessible, even by people who don’t intend to buy anything from you.

Most outlets and retail stores are condescending to potential customers who are just looking around because they don’t plan on buying anything. It’s your job to be welcoming to them by offering space for activities. Moreover, make your business location a hotspot for social activities.

You can build upon this idea by holding events yourself, and keep space reserved for events. This way, people that are close by will know that there’s a trendy-looking place in the area that’s all prepared to hold a small event.

Make Use of Windows

Windows offer an intimate look into what’s going on in a particular location. Hence, they’re commonly associated with curiosity. People have a general instinct to look into shop windows, even if they’re not paying attention.

Enhance awareness of your brand among potential customers by placing your best products at the shop window. Or better yet, make it a more personal experience by allowing others to have a look inside at the activities you hold. These are very significant factors because of how they can encourage people to walk into your store.

Talk to Local Media

There are countless ways that you can boost your visibility in the area. Hence, you can make a seemingly bad location work out for you. By talking to local media outlets, such as radio stations and magazines, you can get some flattering press, which adds value to your brand.

People who hear about you through such channels are likely to want to have a look at your products. If you’re up for it, you can write pieces for local publications or give interviews. This step allows the community to know you better. By developing a closer bond with the people around you, the chances of them putting your first before any other brand become higher. These are just a few ways that you can overcome a bad business location. While you needn’t try all of them, it helps to test more methods.

Who we are:  Funded.com is a platform that is A+ BBB rated over 10+ years. Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

You can review our featured partners to help your success with your business or project.