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In today’s digital era, every business dreams to execute the perfect social media campaign to stay competitive. It doesn’t matter if you’re an entrepreneur or run a small business, the need to launch your social media campaign is becoming inevitable over time.

Some of the biggest businesses of our times are known to create strong social media campaigns. Not only these promotions lead to increased profits, these campaigns allow a business to connect with their consumers, on a human level.

Already, a large part of today’s online content has now moved on to social media. It is natural for businesses to work on creating the best social media campaign that is crafted to bridge the gap between businesses and their consumers.

Why do you need a social-media campaign?

Boost awareness
Increase loyalty
Earn more profits

When you spread awareness and offer solutions to your target audience’s problems, you automatically get a decent number of loyal customers.

Three Strategies you must nail before launching your Social Media Campaign

But before you implement your social-media strategy, here are 3 strategies you must work on to get the most out of your campaign.

1. Set a Goal

If you don’t have a goal, you don’t know what you want to achieve through your campaign. Your goal defines the content and sets the mood for your social media plan. When you put your audience first, you are eventually able to plan and execute a successful campaign on all channels.

Do your homework to know the needs, wants and challenges your audience faces every day. Companies can collect relevant information through surveys or study their consumer behavior to identify the most common problems.

Talk it out with your marketing team. Explain how your products or services aim to change the current scenario. When you clearly define the goals of your campaign, you are able to work on the heart and soul of your brand. This is the ‘one thing’ that sets you apart from your rivals.

Some common goals that today’s aspiring and established companies wish to achieve through a social media campaign include getting more followers, creating interest in a new product and building your mailing list. There is no one-size-fits-all approach to creating a successful social media campaign. Hence, you need to define goals and objectives every time you are launching a new campaign.

There are many other factors that you need to focus on to guarantee true success.

Which platforms will work best?
What kind of content should I create?
Do I need to include a video in my campaign?
How do I assess and track results?

Once a business finds clear and precise answers to these questions, it is easier to design and deploy a campaign.

2. Setting a Calendar

Now that you’ve done all the strategic part of launching the promotion, you need to create a schedule or a yearly plan. Your marketing team sets a fixed schedule that also includes important events, product launches and your business accomplishments. A calendar makes it convenient for a company to initiate, assess and implement your campaigns.

There are many benefits of sticking to a fixed schedule. A calendar allows businesses to work on each individual channel. For instance, having separate posting schedules for your Twitter, Instagram, Facebook and LinkedIn accounts will let you create personalized content, ahead of time.

While Facebook continues to dominate all other social networks with roughly two billion monthly users, don’t forget to include other mediums such as Pinterest and YouTube. Since video content is going to capture more than 80% of all internet traffic by 2022, it is important that you also include a video strategy to attract more users.

If you are an entrepreneur or a small business owner, it is a great idea to start working on a couple of social media channels before embracing them all. Once you have a respectable fan following on one channel, you can direct your traffic to another medium.

3. Monitor Outcomes

What’s the point of creating or deploying a social media campaign when you fail to track down its progress? The truth is that it is crucial that you utilize analytic tools and metrics to judge the overall performance of your strategy.

If you do not know what tools or methods will give you the best tracking results, make sure you work with the best marketing team to help you gain valuable insights.

One thing to note is that the metrics of a campaign may change with its goal. For instance, if your promotional strategy is aimed at awareness, measure growth and engagement. The metrics also include shares, likes and dislikes.

If your business wants to boost its sales, track click rates, conversion rates and shares.

When you have designed a campaign to increase loyalty, look for sentiments, engagement and influence.

What else should you do?

The secret lies to know your audience for creating the content that clicks with them. For instance, Facebook dominates all mediums as 68% of American users are active on this network. But Facebook works better when a company is targeting older users.

If you are launching a promotion for a younger audience, choose Instagram. If you are uploading videos or tutorials, YouTube continues to beat other streaming networks. Since Google now owns YouTube, uploading your content on your official YouTube channel may also improve your rankings.

Moreover, there are many social media celebrities who can endorse your products or services. Can you imagine the effect it will make on your audience? Identify key influencers in your particular niche. Partner with the most influential personalities in your industry to spread your brand message.

This tip works because the influencer you’re connecting to already has a massive network. This strategy is a hybrid of new and old marketing tactics.

Bottom Line

The implementation part revolves around narrowing in on the daily tasks. Once your marketing team has nailed the 3 strategies, the rest of the work becomes less complicated.

Moreover, it’s not always about the size of your budget, but how you spend your marketing dollars. Sometimes, smaller brands deploy more popular social media campaigns than big brands that spend millions on promotion.

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Crowdfunding is an opportunity to gain traction among a wider audience while raising money so you can take your idea and turn it into a reality. The immense popularity of crowdfunding platforms is what encourages startups in the first place.

Everywhere you look, you’ll see success-story companies that came to be because of forums like Kickstarter and GoFundMe. However, that’s exactly what you’ll see- the success stories because no one talks about campaigns that go wrong and ideas that you should flush down the drain. If you want your startup to kick off and skyrocket like the ones you’ve seen, it’s essential that you take crowdfunding seriously by knowing what to and not to do. Here are crucial Dos and Don’ts to remember.

Do Explain Your Plan

People that fund your idea will only do so if they understand it and think that it can be of use in the near future. Even if your idea is brilliant and will help many people, it won’t get far until you get into the practical details of it. However, that’s not all; being brilliant won’t do much if you’re not responsible. That’s why it’s necessary that you be transparent with your audience and go into detail as to how you will spend their money.

Don’t Expect Your Funding From a Single Campaign

Being over-optimistic about your crowdfunding campaign can be detrimental because you’re not prepared to be disappointed when the inevitable happens; not generating all the required funds with a single campaign. Actually, the essence of a campaign is to simply bring your development team to the next stage of your idea. Once you reach the next stage and prove to your audience how you’re progressing, they’ll be willing to fund again and even get their friends in on it.

Do Involve Your Supporters

A crowdfunding campaign shouldn’t be all about securing capital but engaging with your supporters. One good way to do this is by involving them in the process. By giving special updates on how far your product has come, you ensure building a supportive base of backers. Meeting your product release deadline will be beneficial since it gives you an opportunity to pre-sell it to your backers. This allows them a firsthand experience of your product before it hits the shelves.

Don’t be Unrealistic

While there may be pressure to gather enough funds and meet deadlines, nothing should compel you to make unrealistic promises. Donors and supporters will have higher expectations, which can lead them to withdraw support at any time during the campaign if they discover that you weren’t being completely honest as to what your company would deliver. This tends to create a domino effect and you’ll end up with a bad reputation, which will hinder any plans of a crowdfunding campaign.

Do Get Creative with Your Campaign

A campaign isn’t just about setting up accounts and waiting for the cash to flow in. You’ll have to make an effort to convince potential donors and backers to support your idea. Let’s face it: there are thousands of startups looking to take off and you’ll need a pivotal aspect that makes the audience choose you. One way to do this is to be creative with your startup website.

Add plenty of pictures with larger and lesser text to get their attention towards your product. Share pictures of prints and drafts, a timeline of how the design has evolved. This is paramount to not just help backers understand your idea, but make them feel like part of a family that has been there since the beginning.

Don’t Ask For Too Much

Yes, there’s such a thing as asking for too much money and getting too much of it can be ineffective to your cause. On Kickstarter, campaigns considered successful haven’t even raised over 10 thousand dollars. Hence, the chance of becoming a multi-millionaire before your product is released is fairly low. Even if you somehow did have donors willing to give this much, there are laws in place that prevent you from raising over 1 million dollars in a year. I’ll explain in the next point why this is beneficial.

Do Consider Them as Investors

By having effective rules in place that prevent a campaign from raising over a million dollars in a year, platforms can prevent backers from giving too much. This is because supporters and backers are basically investors who expect something in return for their investment. In the case that a certain supporter funded you with a large amount of money, your campaign can get in trouble if you’re unable to provide them a reward for supporting you.

Don’t Forget To Ask For Opinion

Engaging with supporters and backers is a great way to gather support and generate ideas to further proceed with your idea. They’re your audience and they love being asked about their opinions, which is why it helps to take them into consideration while developing your product. Moreover, it helps to get market insight into the kind of people who will be coming in contact with your products and inventions.

Do Make an Interesting Video

A good video can do wonders for developing an engaged supporter base. Since there are multiple startups that people consider investing in, not everyone has time to read your agenda and what your product is about. A video can give them a quick summary about what you’re doing, who you are and how you intend to impact a certain target population with your invention.

Don’t Be Mysterious

While Satoshi Nakamoto might have made it far by hiding his/her/their identity from the public, the stakes are different at this point in time; people want to fund people and not just ideas. It’ll pay off to introduce yourself and members of the team. At times, your idea may not be as unique as you think but it’s still possible to drive a successful campaign if people believe in you and your ability.

These are some of the basic factors to keep in mind while organizing a crowdfunding campaign. It’s true that there is no objective recipe for success but hard work is undoubtedly an ingredient so as long as that’s there, and you follow some guidelines, you can make it.

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