The holidays are here, and your business startup needs to make the most of this selling opportunity. With holiday shopping expected to break $100 billion in online sales, according to a prediction by CMO, your business can take advantage of the holiday season by putting on its best face and generating additional revenue with these holiday promotional tips.
Find your special holiday niche
Start by taking a look at what your business startup offers that ties in with the holiday spirit, so you can maximize your sales with customers looking for that perfect holiday gift or treat. Think about the niche that your products and services serve and increase the hype with some added holiday cheer. Gear your products specifically as Christmas gifts and offer special services that can be gifted to friends and families. Customers will seize the opportunity for a new and creative gift idea that can bring that unexpected surprise come Christmas morning.
Engage with your customers
Now is the perfect time to divulge deeper into the relationship you have established with your customers. Engage with them in a fun way and help get them ready for the holidays by offering an interactive opportunity with your business startup. Maybe its picture with Santa, a customer appreciation party or just an offering of a holiday snack as they shop. The more you focus in on your client base and treat them special during the holiday time the more they will be apt to visit you after the long break.
Be merry and spread cheer on social media
Use the holidays as a time to show your business startup’s holiday cheer on social media. Be creative in your social media campaigns and include a holiday twist with each post that you make. Tie it into your products and services, and you have a holiday recipe for added shares, likes, and follows. This can increase your fan base and drive customers to your website in a flurry, allowing for more interaction with your offerings during the holiday season to help reach the ultimate in sales revenue.
Bring on the sales and giveaways
Customers love a deal, and they especially love one during the holiday season. With a large number of people to buy for on gift-giving lists, having the potential to save on a present can create some appreciation with your customers. Generate a buzz about your business startup by offering a generous sale or have a giveaway for a coveted product. This will drive traffic to your website as well as your brick and mortar location as your customers look to get in on the action.
Overhaul your website with a holiday motif
Remind your customers that the holidays are here and they need to get those last-minute purchases done by creating a website that has a festive look to it. With a simple design motif, you can evoke the holidays on your website and entice customers to buy gifts from your website even more.
Creating holiday packaging and promotions
Take the holidays to a new level by creating special packaging for your products that signifies the holidays are here. This will attract buyers and help them envision your offerings as the ideal holiday gift. Package multiple products together for a themed gift package or provide gift wrapping services to make it even easier for a customer to get their holiday to-do list done by buying from your business.
Make it easy to buy from your business startup
With the majority of transactions for the holidays happening online, you need to ensure your business startup is ready to handle the volume and the use of mobile devices. Ensure your website is optimized for the additional mobile device shopping you will see during the holidays and make sure it can handle the added load of transactions to occur through your website. Have plenty of inventory in stock as nothing disappoints a customer more than finding the perfect gift and then realizing it is out of stock. This can create a bad taste in the mouth of customers that want to make their Christmas shopping as easy as possible.
Don’t forget the kids
Many of your customers are parents that bring their kids in tow when they visit and shop with your business. Even if your business startup isn’t geared towards kids, you can create a special event that helps to entertain them during the holiday time. Provide goody bags to the kids or have a day that is dedicated just to children with activities designed around them. Parents will be thankful for the opportunity to shop at your business while their kids are entertained by your friendly staff of elves.
Appreciate the business you had all year long
Make the holiday a time for appreciating the customers that have been loyal to your business by sending them a personalized holiday card. This will show your customers that their business matters and you couldn’t have gone through the year without it. By taking the time to send a holiday card that is handwritten, your customers will know that you put some thought and effort into the idea. Add a coupon or special discount savings to ensure these customers come visit you again after the holidays when business starts to slow.
Make time to give back
Your community is no doubt a big supporter of your business startup, and you need to do your part to give back. Use the holidays to donate to a local charity by holding a holiday fundraising event. Donate a portion of all sales made throughout the day or match your customers’ donations dollar for dollar. This is an ideal way to increase traffic to your business while also showing you are thankful to the community for their support all year long.
Keeping these holiday promotional tips in mind, you can take advantage of the increase in purchases made this time of year. You will be able to show off your business’ holiday pride while enticing customers to buy your products and services as the perfect gift idea.
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