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Need Funds? 6 Steps In Applying For A Venture Capital

If you are planning to establish your own startup, one of the first things that you have to do is to secure financial support. One way to do it is to apply for a bank loan. Another – and the more popular one – is to seek support from venture capitalists.

Because of the competition, getting an approval from a VCs is not that easy. However, with the amount of available funds out there, it’s never impossible to get one – if you know what to do.

Everyone agrees that in the process of getting financial support from VCs, the most important moment is the time when you make your pitch to your potential investors. And while you have to pay a lot of attention to this particular occasion, you must also keep in mind that most of your time will not be spent on the actual pitching – it will be on the preparation.

Like baseball pitchers, entrepreneurs who want to secure investments should spend more time preparing for the pitch than the actual pitch itself. Following is a step-by-step preparation process that aims to assist entrepreneurs who seek funding from venture capitalists:

Step 1: Look for Specific Partners

Instead of just looking for investment firms, entrepreneurs should focus their time identifying specific venture partners. Despite working at the same investment firm, partners usually differ in terms of operations, capabilities, and expertise. Some investors, for instance, prefer startups focusing on electronics or health-related services, among others. Knowing this will save you a lot of time.

One way to help you in your research is to speak with other entrepreneurs who recently closed investment rounds. They can give you information regarding not just the firms but also the specific venture partners.

Step 2: Get to Know Your Potential Investors

After identifying a number of potential investors, learn how they operate. It is not advisable to immediately approach them and ask for funds – it’s a one way ticket to rejection. What you must first do is to get to know them and, if possible, get them to know you.

You can connect with them through social media accounts. Follow them on Twitter and check their Facebook presence. You can get their attention by providing insightful and interesting comments on some of their posts. Keep in mind, however, that you have to do this moderately. Otherwise, you’ll be tagged a stalker with a vested interest.

Step 3: Secure Meaningful Referrals

Establishing a social media network with your potential investor is not enough to get their approval. More than that, you should get their attention by securing referrals from people they trust.

Recommendations from accountants and lawyer, while not entirely worthless, would not usually secure an investment. What you must have is a referral from an entrepreneur who is already on the portfolio of your potential venture capitalist. Getting one is difficult, but it might spell the difference between an approval and a rejection.

Step 4: Preview Your Venture First

Like what was previously stated, immediately asking for money is not a very effective move. Thus, when you get the opportunity, schedule a meeting with your potential investors and tell them that you want to preview your venture and get their insights. This will pique their interest and will assure positive reception to future meetings.

Step 5: Provide Updates and Follow-ups

Following the preview meeting, do not forget to send your potential investors with updates and follow-ups. Giving them information about the improving status of your startup will act as a signal that will entice them to forge a partnership with you.

Step 6: Initiate Fundraising

Finally, when you have finished the first five steps, coordinate with your potential venture capitalists and ask them for possible investments. This step should not be very difficult especially with all the information and recommendations that you have previously gathered.

Following the six steps would take a lot of time. But it will assure you that when you return to running your business, you have secured that elusive investment that you really need.

More detailed information and useful advice can be found at www.funded.com Created by Mark Favre, it offers expertise and assistance with developing and funding your concept, including a private forum for queries and discussions. If you need access to investors and funding providers, please do check our website.

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Meeting the Expectations of Venture Capitalists

Entrepreneurs seeking venture capital often approach the market a bit naively. Though there are similarities to applying for funding through traditional lenders, there are also some differences. For example, venture capitalists can set any terms they want whether they fit traditional funding models or not. For example, a bank may require returns that are 5 times within a 5 year period. The venture capitalist may require 8 to 10 times within that same time period.

Successfully obtaining venture capital requires being fully prepared to meet the special demands of venture capitalists. Since these are private lenders, they can set the bar high in order to lower risks. The venture capitalist wants to know if you are going to make money, how long it will take to see investment returns, what kind of track record or related experience you have, and whether the company management team is competent, innovative and forward thinking.

If you can answer these questions successfully, there’s a good chance you will attract funding. However, matching the company with the right investor is critical. Term sheets detail the proposed agreements and at this stage it is critical that each side ask the right questions, come to a full understanding of expectations, and agree to valuation. There should not be any major surprises during the final negotiations once the term sheets are agreed upon.

Keep Your Deal Sweet and Not Sour

As odd as it may sound, you can select the wrong venture capitalist if you do not clearly explain your business model in terms of how you plan on operating and what your long term goals are for success. It’s not a matter of fabrication, but more a matter of clear communication. A deal can go sour really fast if the venture capitalist discovers during final negotiations that the company management really plans on taking a different growth path than was explained or has plans that were not divulged and could potentially adversely impact operations.

Viewing End Goals Through Valuation

If this seems obvious then you would be surprised how many negotiations fall apart even after terms sheets have been agreed upon. One of the main areas of contention is business valuation. Business valuation is normally figured by determining the discounted cash flow and then adding the residual value of the business. The projected cash flow will extend to the end of the agreement because that is the period in which the venture capital funders expect to get their money back.

Of surprise to many businesses applying for venture capital is the fact the venture capitalists will value their business much lower than the business believes is accurate. However, the venture capitalist viewpoint is one of minimizing risk and earning a profit while a business is anticipating growth and profits and is willing to take risks to achieve their goals. The business and the venture capitalist have the same end goals but will approach valuation differently while deciding if it is possible to reach those goals. Want more info or assistance? Visit http://www.funded.com